Digital transformation and Magento migration for at-home and on-trade cocktail brand.

overview

AG Barr-owned, FUNKIN COCKTAILS, creates a vibrant range of premixed cocktails, cocktail mixers, syrups, and purées for use at home or on-trade.

The brand wanted to transform their digital experience, requiring the following services:

- Magento to Shopify Plus Migration for D2C & B2B

- Elevate the brand look and feel

- Launch a B2B loyalty platform

- Launch a US site to support North American expansion

- Beth Gallagher - Head of Marketing

"They're an amazing agency! Always offering advice and assistance where needed. Really attentive to our needs, and are great communicators. They can do it all!"

- Beth Gallagher - Head of Marketing

solution

Migration, internationa -lisation & B2B

When migrating FUNKIN COCKTAILS from Magento to Shopify Plus, we reimaged their creative, emphasising the fun, playful nature of the brand.

We built the site on Shopify Plus and supported with a full SEO and data migration, as well as an ERP integration.

Since completing the migration, we've launched FUNKIN Tradehub, FUNKIN B2B and FUNKIN US.

results

450%

Increase in revenue from Email Marketing

results

We've worked with FUNKIN COCKTAILS for over two years, helping them across strategy, design, email marketing and content production. Over that time we've seen returning customer rate improve by 98% and revenue from email marketing increase by 450%