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We deliver outstanding customer experiences through expert-led processes.
onshopify.
We deliver outstanding customer experiences through expert-led processes.
Hi from the Toms,
We haven’t published since BFCM, so would just like to congratulate our clients and team on a huge weekend. So much hard work went in, and the results were amazing 💥
Last week was also exciting for the team — we had a great night at The Drum Awards and launched a brand new website, make sure to check it out 👀
We should also mention that this week will be the last full-length edition of On Brand for 2023, you can expect something fun and festive next time around and then we’ll catch you all in the New Year 🥂
See you all soon,
Tom & Tom
We appreciate a week has passed but it would be rude not to acknowledge that Shopify merchants worldwide hit an all-time high over BFCM with a huge $9.3 billion in sales, a 24% jump from last year.
The new record was powered by over 61 million consumers and sales peaked at $4.2 million per minute at 12:01pm EST on Black Friday. Shopify President Harley Finkelstein expressed his pride with an ode to entrepreneurs:
“Watching entrepreneurs make their first sale and seeing established brands reach new highs on Black Friday-Cyber Monday was incredible. Our merchants spend all year building relationships with their customers and earning brand trust. This weekend was a testament to how they consistently deliver experiences and products that global consumers are looking for.”
💥Shopify funded over 56,000 tonnes of carbon removal to counteract shipping emissions.
💥Shop Pay purchases were up by 60% YoY highlighting the growing preference for seamless, secure payment methods.
💥More than 55,000 merchants experienced their highest-selling day ever on the platform.
💥At its peak, the platform managed 58 million requests per minute — a display of unwavering availability and scalability during the busiest shopping period of the year.
And as if that wasn’t enough to be managing, Shopify also pulled off their most impressive stunt to date as the sales took place — the unveiling of the BFCM Live Globe at The Sphere in Vegas added a little something extra to the weekend.
In case you missed it, the globe displayed a real-time visualisation of purchases made through Shopify-powered merchants worldwide, and you could interact with it online or simply watch its projection on the 875,000 sq ft Sphere.
As cool as it was, the stunt represented far more than a bit of dazzle, it was a grand statement on the vastness and connectivity of today’s eCommerce landscape, and it positioned Shopify right in the centre.
In the metaverse, where avatars are becoming increasingly central to Gen Z's digital identity, new trends should be reshaping how fashion and beauty retailers think about brand engagement.
According to the Roblox 2023 Digital Expression, Fashion & Beauty Trends Report, a staggering 56% of “Young Gen Z” place more importance on styling their avatars than their physical appearance, with 64% of consumers aged 22-26 echoing this preference.
So we’re clearly no longer talking about digital dressing; what fashion brands do online is translating into real-world impact. Our favourite stat from the report suggests an impressive 84% of Gen Z are likely to consider a brand in the real world after engaging with it online. And, when it comes to spending on digital fashion, 52% are comfortable with up to $10 monthly, while 37% are willing to go higher, spending up to $100.
Beyond clothes, avatar makeup and hairstyles are also gaining traction, offering up more opportunities for brands to get creative. Over 35% of users emphasise the importance of customising their avatar's makeup, with purchases of more than 139 million hairstyles in a year.
For online merchants, this opens a significant avenue 👀 Engaging Gen Z in the digital realm can lead to tangible benefits in physical sales, and with this generation’s growing influence on market trends, brands that integrate their offerings in both digital and physical spaces are set to reap rewards.
If your target audience is Gen Z and you’re yet to give the metaverse a second thought, it’s probably time to embrace the digital realm by creating engaging virtual versions of your products. Ensure these offerings capture your unique brand identity and consider strategic collaborations on popular platforms like Roblox, to help amplify reach and effectively bridge the gap between your digital and physical worlds.
Sam Altman made a surprise comeback as OpenAI’s CEO. Last time, we discussed in depth the timeline of his shocking dismissal. We’d conclude that it was all a waste of time but renewed leadership and a strengthened alliance with Microsoft isn’t such a bad outcome.
Youtube is ramping up its fight against ad blockers, and it's not playing nice. The platform defends ads as a creator’s lifeline, but users continue to avoid a subscription to their premium service.
Klarna reported a 30% increase in Buy Now Pay Later purchases on Black Friday. With the current cost of living crisis, it’s no surprise that consumers are delaying the inevitable payment blues associated with the festive season.
Elon Musk has made a bold forecast, telling British Prime Minister Rishi Sunak that artificial intelligence will make all jobs obsolete. Musk says that AI is set to outsmart even the most intelligent of humans, and we hope we’re not around to see it 👀
Mobile shopping took the lead this Thanksgiving with 59% of sales attributed to mobile devices, amounting to $3.3 billion. If your Shopify store isn’t heavily optimised for the smaller screen — this is your sign to start listening!
Merriam-Webster has declared ‘authentic’ as its word of the year. With its rise driven by AI, celebrity culture, and content creators, it’s a reminder for brands to keep it real when speaking to their customers — we’re all growing wary of everything 🥱Side note, Oxford University has chosen ‘Rizz’ as their word of the year, and we can’t say we’re mad about it.
Talk of the Adobe and Figma merger continues amongst creatives as the potential $20 billion deal could reshape the digital design landscape. The CMA believes the move will stifle innovation.
🐱Meow Meow Tweet feels fun from the get-go, with vibrant colours and quirky designs. Playful content complements their choice of illustrations and cute copy ties it all together.
⭕Oura Ring offers visitors a chance to explore where wellness and technology meet. The customer experience is calming and clean but smartly peppered with benefits, features and social proof.
🐟Fishwife’s use of bright ocean-inspired colours and playful graphics hooks you right in from the homepage. Their storytelling approach successfully makes tinned seafood sound fun.
🩳 CDLP focus attention on their collection with high-quality imagery and little else. Striking photography feels straight out of an exhibition, creating an exclusive and premium experience.
Recharge has launched a brand new feature: Gift Subscriptions. This festive season, give your online store the gift of growth and customer satisfaction.
Yotpo is hosting Retain Forward on December 6th — sign up to learn the latest in retention trends, gain insight on new product features, take a peek at their product roadmap, and get an introduction to Tailor, a new AI assistant.
Gorgias now supports TikTok Shop in the US. This integration lets merchants manage TikTok Shop messages without the hassle of juggling tools.
Videowise has made a number of updates, most notably an integration with Klaviyo, and the launch of ebook “The $100M store” — learn more about this below.
Head of Growth & Sales - Videowise
I'm Stela Braje, Head of Growth & Sales at Videowise. I joined Videowise some time ago, and currently navigate the Growth & Partnership team. I'll also be the person y'all talk to whenever you decide to turn your videos into revenue.
Videowise is an all-in-one commerce-centric video solution designed for scale and performance. It is designed tackling a few goals in mind: to increase page speed, to engage shoppers in the most efficient way possible, and to uplift conversion on-site.
First of all, Videowise is the only technology that has zero impact on your site speed. If we compare script sizes, YouTube (550kb+) and Vimeo (250kb+) heavily decrease loading time which often interrupts user experience on-site. Our script starts at only 37kb.
Secondly, Videowise is designed with eCommerce optimisations in mind. We have a built-in CMS and support bulk actions for content distribution at scale, which is a huge time saver.
Thirdly, you will not find such a dedicated Customer Success team elsewhere. We work closely with brands, and offer them white-glove assistance to ensure they get the most out of their content.
Dr. Dennis Gross — check out the case study here.
True Classic — check out the case study here.
A 14-day free trial and VIP strategy and implementation!
Presenting “The $100 Million Store” - an extensive guide on achieving and maintaining $100 million in annual sales on Shopify. Our ebook unravels case studies of 50+ successful stores. Each story echoes the prowess of innovative strategies and dedicated execution that has taken brands to this enviable milestone. Check it out here.
If you’re keen for an introduction to Stela, reach out to Rachel at rachel@superco.io 🤝
Hi from the Toms,
We haven’t published since BFCM, so would just like to congratulate our clients and team on a huge weekend. So much hard work went in, and the results were amazing 💥
Last week was also exciting for the team — we had a great night at The Drum Awards and launched a brand new website, make sure to check it out 👀
We should also mention that this week will be the last full-length edition of On Brand for 2023, you can expect something fun and festive next time around and then we’ll catch you all in the New Year 🥂
See you all soon,
Tom & Tom
We appreciate a week has passed but it would be rude not to acknowledge that Shopify merchants worldwide hit an all-time high over BFCM with a huge $9.3 billion in sales, a 24% jump from last year.
The new record was powered by over 61 million consumers and sales peaked at $4.2 million per minute at 12:01pm EST on Black Friday. Shopify President Harley Finkelstein expressed his pride with an ode to entrepreneurs:
“Watching entrepreneurs make their first sale and seeing established brands reach new highs on Black Friday-Cyber Monday was incredible. Our merchants spend all year building relationships with their customers and earning brand trust. This weekend was a testament to how they consistently deliver experiences and products that global consumers are looking for.”
💥Shopify funded over 56,000 tonnes of carbon removal to counteract shipping emissions.
💥Shop Pay purchases were up by 60% YoY highlighting the growing preference for seamless, secure payment methods.
💥More than 55,000 merchants experienced their highest-selling day ever on the platform.
💥At its peak, the platform managed 58 million requests per minute — a display of unwavering availability and scalability during the busiest shopping period of the year.
And as if that wasn’t enough to be managing, Shopify also pulled off their most impressive stunt to date as the sales took place — the unveiling of the BFCM Live Globe at The Sphere in Vegas added a little something extra to the weekend.
In case you missed it, the globe displayed a real-time visualisation of purchases made through Shopify-powered merchants worldwide, and you could interact with it online or simply watch its projection on the 875,000 sq ft Sphere.
As cool as it was, the stunt represented far more than a bit of dazzle, it was a grand statement on the vastness and connectivity of today’s eCommerce landscape, and it positioned Shopify right in the centre.
In the metaverse, where avatars are becoming increasingly central to Gen Z's digital identity, new trends should be reshaping how fashion and beauty retailers think about brand engagement.
According to the Roblox 2023 Digital Expression, Fashion & Beauty Trends Report, a staggering 56% of “Young Gen Z” place more importance on styling their avatars than their physical appearance, with 64% of consumers aged 22-26 echoing this preference.
So we’re clearly no longer talking about digital dressing; what fashion brands do online is translating into real-world impact. Our favourite stat from the report suggests an impressive 84% of Gen Z are likely to consider a brand in the real world after engaging with it online. And, when it comes to spending on digital fashion, 52% are comfortable with up to $10 monthly, while 37% are willing to go higher, spending up to $100.
Beyond clothes, avatar makeup and hairstyles are also gaining traction, offering up more opportunities for brands to get creative. Over 35% of users emphasise the importance of customising their avatar's makeup, with purchases of more than 139 million hairstyles in a year.
For online merchants, this opens a significant avenue 👀 Engaging Gen Z in the digital realm can lead to tangible benefits in physical sales, and with this generation’s growing influence on market trends, brands that integrate their offerings in both digital and physical spaces are set to reap rewards.
If your target audience is Gen Z and you’re yet to give the metaverse a second thought, it’s probably time to embrace the digital realm by creating engaging virtual versions of your products. Ensure these offerings capture your unique brand identity and consider strategic collaborations on popular platforms like Roblox, to help amplify reach and effectively bridge the gap between your digital and physical worlds.
Sam Altman made a surprise comeback as OpenAI’s CEO. Last time, we discussed in depth the timeline of his shocking dismissal. We’d conclude that it was all a waste of time but renewed leadership and a strengthened alliance with Microsoft isn’t such a bad outcome.
Youtube is ramping up its fight against ad blockers, and it's not playing nice. The platform defends ads as a creator’s lifeline, but users continue to avoid a subscription to their premium service.
Klarna reported a 30% increase in Buy Now Pay Later purchases on Black Friday. With the current cost of living crisis, it’s no surprise that consumers are delaying the inevitable payment blues associated with the festive season.
Elon Musk has made a bold forecast, telling British Prime Minister Rishi Sunak that artificial intelligence will make all jobs obsolete. Musk says that AI is set to outsmart even the most intelligent of humans, and we hope we’re not around to see it 👀
Mobile shopping took the lead this Thanksgiving with 59% of sales attributed to mobile devices, amounting to $3.3 billion. If your Shopify store isn’t heavily optimised for the smaller screen — this is your sign to start listening!
Merriam-Webster has declared ‘authentic’ as its word of the year. With its rise driven by AI, celebrity culture, and content creators, it’s a reminder for brands to keep it real when speaking to their customers — we’re all growing wary of everything 🥱Side note, Oxford University has chosen ‘Rizz’ as their word of the year, and we can’t say we’re mad about it.
Talk of the Adobe and Figma merger continues amongst creatives as the potential $20 billion deal could reshape the digital design landscape. The CMA believes the move will stifle innovation.
🐱Meow Meow Tweet feels fun from the get-go, with vibrant colours and quirky designs. Playful content complements their choice of illustrations and cute copy ties it all together.
⭕Oura Ring offers visitors a chance to explore where wellness and technology meet. The customer experience is calming and clean but smartly peppered with benefits, features and social proof.
🐟Fishwife’s use of bright ocean-inspired colours and playful graphics hooks you right in from the homepage. Their storytelling approach successfully makes tinned seafood sound fun.
🩳 CDLP focus attention on their collection with high-quality imagery and little else. Striking photography feels straight out of an exhibition, creating an exclusive and premium experience.
Recharge has launched a brand new feature: Gift Subscriptions. This festive season, give your online store the gift of growth and customer satisfaction.
Yotpo is hosting Retain Forward on December 6th — sign up to learn the latest in retention trends, gain insight on new product features, take a peek at their product roadmap, and get an introduction to Tailor, a new AI assistant.
Gorgias now supports TikTok Shop in the US. This integration lets merchants manage TikTok Shop messages without the hassle of juggling tools.
Videowise has made a number of updates, most notably an integration with Klaviyo, and the launch of ebook “The $100M store” — learn more about this below.
Head of Growth & Sales - Videowise
I'm Stela Braje, Head of Growth & Sales at Videowise. I joined Videowise some time ago, and currently navigate the Growth & Partnership team. I'll also be the person y'all talk to whenever you decide to turn your videos into revenue.
Videowise is an all-in-one commerce-centric video solution designed for scale and performance. It is designed tackling a few goals in mind: to increase page speed, to engage shoppers in the most efficient way possible, and to uplift conversion on-site.
First of all, Videowise is the only technology that has zero impact on your site speed. If we compare script sizes, YouTube (550kb+) and Vimeo (250kb+) heavily decrease loading time which often interrupts user experience on-site. Our script starts at only 37kb.
Secondly, Videowise is designed with eCommerce optimisations in mind. We have a built-in CMS and support bulk actions for content distribution at scale, which is a huge time saver.
Thirdly, you will not find such a dedicated Customer Success team elsewhere. We work closely with brands, and offer them white-glove assistance to ensure they get the most out of their content.
Dr. Dennis Gross — check out the case study here.
True Classic — check out the case study here.
A 14-day free trial and VIP strategy and implementation!
Presenting “The $100 Million Store” - an extensive guide on achieving and maintaining $100 million in annual sales on Shopify. Our ebook unravels case studies of 50+ successful stores. Each story echoes the prowess of innovative strategies and dedicated execution that has taken brands to this enviable milestone. Check it out here.
If you’re keen for an introduction to Stela, reach out to Rachel at rachel@superco.io 🤝
Hi from the Toms,
We haven’t published since BFCM, so would just like to congratulate our clients and team on a huge weekend. So much hard work went in, and the results were amazing 💥
Last week was also exciting for the team — we had a great night at The Drum Awards and launched a brand new website, make sure to check it out 👀
We should also mention that this week will be the last full-length edition of On Brand for 2023, you can expect something fun and festive next time around and then we’ll catch you all in the New Year 🥂
See you all soon,
Tom & Tom
We appreciate a week has passed but it would be rude not to acknowledge that Shopify merchants worldwide hit an all-time high over BFCM with a huge $9.3 billion in sales, a 24% jump from last year.
The new record was powered by over 61 million consumers and sales peaked at $4.2 million per minute at 12:01pm EST on Black Friday. Shopify President Harley Finkelstein expressed his pride with an ode to entrepreneurs:
“Watching entrepreneurs make their first sale and seeing established brands reach new highs on Black Friday-Cyber Monday was incredible. Our merchants spend all year building relationships with their customers and earning brand trust. This weekend was a testament to how they consistently deliver experiences and products that global consumers are looking for.”
💥Shopify funded over 56,000 tonnes of carbon removal to counteract shipping emissions.
💥Shop Pay purchases were up by 60% YoY highlighting the growing preference for seamless, secure payment methods.
💥More than 55,000 merchants experienced their highest-selling day ever on the platform.
💥At its peak, the platform managed 58 million requests per minute — a display of unwavering availability and scalability during the busiest shopping period of the year.
And as if that wasn’t enough to be managing, Shopify also pulled off their most impressive stunt to date as the sales took place — the unveiling of the BFCM Live Globe at The Sphere in Vegas added a little something extra to the weekend.
In case you missed it, the globe displayed a real-time visualisation of purchases made through Shopify-powered merchants worldwide, and you could interact with it online or simply watch its projection on the 875,000 sq ft Sphere.
As cool as it was, the stunt represented far more than a bit of dazzle, it was a grand statement on the vastness and connectivity of today’s eCommerce landscape, and it positioned Shopify right in the centre.
In the metaverse, where avatars are becoming increasingly central to Gen Z's digital identity, new trends should be reshaping how fashion and beauty retailers think about brand engagement.
According to the Roblox 2023 Digital Expression, Fashion & Beauty Trends Report, a staggering 56% of “Young Gen Z” place more importance on styling their avatars than their physical appearance, with 64% of consumers aged 22-26 echoing this preference.
So we’re clearly no longer talking about digital dressing; what fashion brands do online is translating into real-world impact. Our favourite stat from the report suggests an impressive 84% of Gen Z are likely to consider a brand in the real world after engaging with it online. And, when it comes to spending on digital fashion, 52% are comfortable with up to $10 monthly, while 37% are willing to go higher, spending up to $100.
Beyond clothes, avatar makeup and hairstyles are also gaining traction, offering up more opportunities for brands to get creative. Over 35% of users emphasise the importance of customising their avatar's makeup, with purchases of more than 139 million hairstyles in a year.
For online merchants, this opens a significant avenue 👀 Engaging Gen Z in the digital realm can lead to tangible benefits in physical sales, and with this generation’s growing influence on market trends, brands that integrate their offerings in both digital and physical spaces are set to reap rewards.
If your target audience is Gen Z and you’re yet to give the metaverse a second thought, it’s probably time to embrace the digital realm by creating engaging virtual versions of your products. Ensure these offerings capture your unique brand identity and consider strategic collaborations on popular platforms like Roblox, to help amplify reach and effectively bridge the gap between your digital and physical worlds.
Sam Altman made a surprise comeback as OpenAI’s CEO. Last time, we discussed in depth the timeline of his shocking dismissal. We’d conclude that it was all a waste of time but renewed leadership and a strengthened alliance with Microsoft isn’t such a bad outcome.
Youtube is ramping up its fight against ad blockers, and it's not playing nice. The platform defends ads as a creator’s lifeline, but users continue to avoid a subscription to their premium service.
Klarna reported a 30% increase in Buy Now Pay Later purchases on Black Friday. With the current cost of living crisis, it’s no surprise that consumers are delaying the inevitable payment blues associated with the festive season.
Elon Musk has made a bold forecast, telling British Prime Minister Rishi Sunak that artificial intelligence will make all jobs obsolete. Musk says that AI is set to outsmart even the most intelligent of humans, and we hope we’re not around to see it 👀
Mobile shopping took the lead this Thanksgiving with 59% of sales attributed to mobile devices, amounting to $3.3 billion. If your Shopify store isn’t heavily optimised for the smaller screen — this is your sign to start listening!
Merriam-Webster has declared ‘authentic’ as its word of the year. With its rise driven by AI, celebrity culture, and content creators, it’s a reminder for brands to keep it real when speaking to their customers — we’re all growing wary of everything 🥱Side note, Oxford University has chosen ‘Rizz’ as their word of the year, and we can’t say we’re mad about it.
Talk of the Adobe and Figma merger continues amongst creatives as the potential $20 billion deal could reshape the digital design landscape. The CMA believes the move will stifle innovation.
🐱Meow Meow Tweet feels fun from the get-go, with vibrant colours and quirky designs. Playful content complements their choice of illustrations and cute copy ties it all together.
⭕Oura Ring offers visitors a chance to explore where wellness and technology meet. The customer experience is calming and clean but smartly peppered with benefits, features and social proof.
🐟Fishwife’s use of bright ocean-inspired colours and playful graphics hooks you right in from the homepage. Their storytelling approach successfully makes tinned seafood sound fun.
🩳 CDLP focus attention on their collection with high-quality imagery and little else. Striking photography feels straight out of an exhibition, creating an exclusive and premium experience.
Recharge has launched a brand new feature: Gift Subscriptions. This festive season, give your online store the gift of growth and customer satisfaction.
Yotpo is hosting Retain Forward on December 6th — sign up to learn the latest in retention trends, gain insight on new product features, take a peek at their product roadmap, and get an introduction to Tailor, a new AI assistant.
Gorgias now supports TikTok Shop in the US. This integration lets merchants manage TikTok Shop messages without the hassle of juggling tools.
Videowise has made a number of updates, most notably an integration with Klaviyo, and the launch of ebook “The $100M store” — learn more about this below.
Head of Growth & Sales - Videowise
I'm Stela Braje, Head of Growth & Sales at Videowise. I joined Videowise some time ago, and currently navigate the Growth & Partnership team. I'll also be the person y'all talk to whenever you decide to turn your videos into revenue.
Videowise is an all-in-one commerce-centric video solution designed for scale and performance. It is designed tackling a few goals in mind: to increase page speed, to engage shoppers in the most efficient way possible, and to uplift conversion on-site.
First of all, Videowise is the only technology that has zero impact on your site speed. If we compare script sizes, YouTube (550kb+) and Vimeo (250kb+) heavily decrease loading time which often interrupts user experience on-site. Our script starts at only 37kb.
Secondly, Videowise is designed with eCommerce optimisations in mind. We have a built-in CMS and support bulk actions for content distribution at scale, which is a huge time saver.
Thirdly, you will not find such a dedicated Customer Success team elsewhere. We work closely with brands, and offer them white-glove assistance to ensure they get the most out of their content.
Dr. Dennis Gross — check out the case study here.
True Classic — check out the case study here.
A 14-day free trial and VIP strategy and implementation!
Presenting “The $100 Million Store” - an extensive guide on achieving and maintaining $100 million in annual sales on Shopify. Our ebook unravels case studies of 50+ successful stores. Each story echoes the prowess of innovative strategies and dedicated execution that has taken brands to this enviable milestone. Check it out here.
If you’re keen for an introduction to Stela, reach out to Rachel at rachel@superco.io 🤝
Hi from the Toms,
We haven’t published since BFCM, so would just like to congratulate our clients and team on a huge weekend. So much hard work went in, and the results were amazing 💥
Last week was also exciting for the team — we had a great night at The Drum Awards and launched a brand new website, make sure to check it out 👀
We should also mention that this week will be the last full-length edition of On Brand for 2023, you can expect something fun and festive next time around and then we’ll catch you all in the New Year 🥂
See you all soon,
Tom & Tom
We appreciate a week has passed but it would be rude not to acknowledge that Shopify merchants worldwide hit an all-time high over BFCM with a huge $9.3 billion in sales, a 24% jump from last year.
The new record was powered by over 61 million consumers and sales peaked at $4.2 million per minute at 12:01pm EST on Black Friday. Shopify President Harley Finkelstein expressed his pride with an ode to entrepreneurs:
“Watching entrepreneurs make their first sale and seeing established brands reach new highs on Black Friday-Cyber Monday was incredible. Our merchants spend all year building relationships with their customers and earning brand trust. This weekend was a testament to how they consistently deliver experiences and products that global consumers are looking for.”
💥Shopify funded over 56,000 tonnes of carbon removal to counteract shipping emissions.
💥Shop Pay purchases were up by 60% YoY highlighting the growing preference for seamless, secure payment methods.
💥More than 55,000 merchants experienced their highest-selling day ever on the platform.
💥At its peak, the platform managed 58 million requests per minute — a display of unwavering availability and scalability during the busiest shopping period of the year.
And as if that wasn’t enough to be managing, Shopify also pulled off their most impressive stunt to date as the sales took place — the unveiling of the BFCM Live Globe at The Sphere in Vegas added a little something extra to the weekend.
In case you missed it, the globe displayed a real-time visualisation of purchases made through Shopify-powered merchants worldwide, and you could interact with it online or simply watch its projection on the 875,000 sq ft Sphere.
As cool as it was, the stunt represented far more than a bit of dazzle, it was a grand statement on the vastness and connectivity of today’s eCommerce landscape, and it positioned Shopify right in the centre.
In the metaverse, where avatars are becoming increasingly central to Gen Z's digital identity, new trends should be reshaping how fashion and beauty retailers think about brand engagement.
According to the Roblox 2023 Digital Expression, Fashion & Beauty Trends Report, a staggering 56% of “Young Gen Z” place more importance on styling their avatars than their physical appearance, with 64% of consumers aged 22-26 echoing this preference.
So we’re clearly no longer talking about digital dressing; what fashion brands do online is translating into real-world impact. Our favourite stat from the report suggests an impressive 84% of Gen Z are likely to consider a brand in the real world after engaging with it online. And, when it comes to spending on digital fashion, 52% are comfortable with up to $10 monthly, while 37% are willing to go higher, spending up to $100.
Beyond clothes, avatar makeup and hairstyles are also gaining traction, offering up more opportunities for brands to get creative. Over 35% of users emphasise the importance of customising their avatar's makeup, with purchases of more than 139 million hairstyles in a year.
For online merchants, this opens a significant avenue 👀 Engaging Gen Z in the digital realm can lead to tangible benefits in physical sales, and with this generation’s growing influence on market trends, brands that integrate their offerings in both digital and physical spaces are set to reap rewards.
If your target audience is Gen Z and you’re yet to give the metaverse a second thought, it’s probably time to embrace the digital realm by creating engaging virtual versions of your products. Ensure these offerings capture your unique brand identity and consider strategic collaborations on popular platforms like Roblox, to help amplify reach and effectively bridge the gap between your digital and physical worlds.
Sam Altman made a surprise comeback as OpenAI’s CEO. Last time, we discussed in depth the timeline of his shocking dismissal. We’d conclude that it was all a waste of time but renewed leadership and a strengthened alliance with Microsoft isn’t such a bad outcome.
Youtube is ramping up its fight against ad blockers, and it's not playing nice. The platform defends ads as a creator’s lifeline, but users continue to avoid a subscription to their premium service.
Klarna reported a 30% increase in Buy Now Pay Later purchases on Black Friday. With the current cost of living crisis, it’s no surprise that consumers are delaying the inevitable payment blues associated with the festive season.
Elon Musk has made a bold forecast, telling British Prime Minister Rishi Sunak that artificial intelligence will make all jobs obsolete. Musk says that AI is set to outsmart even the most intelligent of humans, and we hope we’re not around to see it 👀
Mobile shopping took the lead this Thanksgiving with 59% of sales attributed to mobile devices, amounting to $3.3 billion. If your Shopify store isn’t heavily optimised for the smaller screen — this is your sign to start listening!
Merriam-Webster has declared ‘authentic’ as its word of the year. With its rise driven by AI, celebrity culture, and content creators, it’s a reminder for brands to keep it real when speaking to their customers — we’re all growing wary of everything 🥱Side note, Oxford University has chosen ‘Rizz’ as their word of the year, and we can’t say we’re mad about it.
Talk of the Adobe and Figma merger continues amongst creatives as the potential $20 billion deal could reshape the digital design landscape. The CMA believes the move will stifle innovation.
🐱Meow Meow Tweet feels fun from the get-go, with vibrant colours and quirky designs. Playful content complements their choice of illustrations and cute copy ties it all together.
⭕Oura Ring offers visitors a chance to explore where wellness and technology meet. The customer experience is calming and clean but smartly peppered with benefits, features and social proof.
🐟Fishwife’s use of bright ocean-inspired colours and playful graphics hooks you right in from the homepage. Their storytelling approach successfully makes tinned seafood sound fun.
🩳 CDLP focus attention on their collection with high-quality imagery and little else. Striking photography feels straight out of an exhibition, creating an exclusive and premium experience.
Recharge has launched a brand new feature: Gift Subscriptions. This festive season, give your online store the gift of growth and customer satisfaction.
Yotpo is hosting Retain Forward on December 6th — sign up to learn the latest in retention trends, gain insight on new product features, take a peek at their product roadmap, and get an introduction to Tailor, a new AI assistant.
Gorgias now supports TikTok Shop in the US. This integration lets merchants manage TikTok Shop messages without the hassle of juggling tools.
Videowise has made a number of updates, most notably an integration with Klaviyo, and the launch of ebook “The $100M store” — learn more about this below.
Head of Growth & Sales - Videowise
I'm Stela Braje, Head of Growth & Sales at Videowise. I joined Videowise some time ago, and currently navigate the Growth & Partnership team. I'll also be the person y'all talk to whenever you decide to turn your videos into revenue.
Videowise is an all-in-one commerce-centric video solution designed for scale and performance. It is designed tackling a few goals in mind: to increase page speed, to engage shoppers in the most efficient way possible, and to uplift conversion on-site.
First of all, Videowise is the only technology that has zero impact on your site speed. If we compare script sizes, YouTube (550kb+) and Vimeo (250kb+) heavily decrease loading time which often interrupts user experience on-site. Our script starts at only 37kb.
Secondly, Videowise is designed with eCommerce optimisations in mind. We have a built-in CMS and support bulk actions for content distribution at scale, which is a huge time saver.
Thirdly, you will not find such a dedicated Customer Success team elsewhere. We work closely with brands, and offer them white-glove assistance to ensure they get the most out of their content.
Dr. Dennis Gross — check out the case study here.
True Classic — check out the case study here.
A 14-day free trial and VIP strategy and implementation!
Presenting “The $100 Million Store” - an extensive guide on achieving and maintaining $100 million in annual sales on Shopify. Our ebook unravels case studies of 50+ successful stores. Each story echoes the prowess of innovative strategies and dedicated execution that has taken brands to this enviable milestone. Check it out here.
If you’re keen for an introduction to Stela, reach out to Rachel at rachel@superco.io 🤝
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