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We deliver outstanding customer experiences through expert-led processes.
For our 2024 DTC expectations study, we set out to discover which eCommerce strategies brands are favouring to drive growth. Insights from brand managers and directors pointed to email and SMS marketing as key tools for engaging customers and driving expansion.
This blog explores how these channels can work together to optimise your marketing efforts and enhance your customer experience.
Email marketing remains a highly effective tool for engaging customers with personalised, relevant content. Its strengths include detailed analytics, segmentation, and automation, enabling brands to create tailored experiences. Here’s a few reasons why it it’s a vital channel for eCommerce brands:
🧑Personalisation: Customisable emails based on customer data make each message relevant and timely.
✅ Automation: Automated email flows, such as welcome sequences and post-purchase follow-ups, maintain consistent communication without manual effort.
Automation also helps to support customers in the Customer Lifecycle. The ideal scenario for automation is to have a touchpoint at each stage in the customer's journey.
Examples of automation include the Welcome Flow, which assists when they have first discovered the brand. The Post Purchase flow to combat 'buyers remorse', and the Abandoned Checkout to remind them of the cart they once wanted.
📊 Analytics: Metrics like click through rates and conversion rates can be tracked to refine strategies and improve performance.
In 2024, email marketing continues to show a strong return on investment (ROI), with an average ROI of $42 for every $1 spent.
While email excels in delivering personalised content, SMS has its own strengths when it comes to immediacy.
SMS marketing has been gaining traction due to its immediacy and high engagement rates. With open rates as high as 98%, SMS ensures that your message is seen almost instantly, making it perfect for urgent updates and time-sensitive offers.
⚡High open rates: SMS messages are typically read within minutes, ideal for urgent communications.
🎯Direct communication: SMS provides a direct line to customers, cutting through crowded inboxes.
🤝Customer preferences: Many consumers prefer the convenience of SMS for updates and promotional offers. Subscription is a prime example of this.
In 2024, SMS marketing is expected to grow even further, with a projected market size of $83 billion by the end of the year.
Combining email and SMS marketing creates a more cohesive and effective communication strategy. Here’s seven ways to make the most of both channels:
Align your email and SMS messages in terms of content and timing. Use email for detailed content and SMS for reminders or urgent updates. The dual approach creates a sense of exclusivity and urgency.
You could, for example, send an email with detailed product launch information and follow up with an SMS reminder about the event.
SMS should keep highly time sensitive messages, so not to be too intrusive.
Use insights from both channels to create dynamic customer profiles, allowing for more precise audience targeting.
Experiment with different combinations of email and SMS to determine what works best for your audience. A/B test elements like messaging, timing, and frequency to optimise your campaigns.
Use AI-powered tools to analyse customer behaviour and preferences, providing personalised product recommendations via both email and SMS. This can drive higher engagement and conversion rates.
Create automated workflows that incorporate both email and SMS to guide customers through their journey with your brand. Use email to welcome new subscribers and SMS to offer an additional special discount on their first purchase.
By leveraging the strengths of email and SMS, and integrating them into a cohesive strategy, your brand can create an engaging, personalised customer experience.
If you’re interested in learning more about optimising your email and SMS marketing efforts, get in touch with our team of experts today.
For our 2024 DTC expectations study, we set out to discover which eCommerce strategies brands are favouring to drive growth. Insights from brand managers and directors pointed to email and SMS marketing as key tools for engaging customers and driving expansion.
This blog explores how these channels can work together to optimise your marketing efforts and enhance your customer experience.
Email marketing remains a highly effective tool for engaging customers with personalised, relevant content. Its strengths include detailed analytics, segmentation, and automation, enabling brands to create tailored experiences. Here’s a few reasons why it it’s a vital channel for eCommerce brands:
🧑Personalisation: Customisable emails based on customer data make each message relevant and timely.
✅ Automation: Automated email flows, such as welcome sequences and post-purchase follow-ups, maintain consistent communication without manual effort.
Automation also helps to support customers in the Customer Lifecycle. The ideal scenario for automation is to have a touchpoint at each stage in the customer's journey.
Examples of automation include the Welcome Flow, which assists when they have first discovered the brand. The Post Purchase flow to combat 'buyers remorse', and the Abandoned Checkout to remind them of the cart they once wanted.
📊 Analytics: Metrics like click through rates and conversion rates can be tracked to refine strategies and improve performance.
In 2024, email marketing continues to show a strong return on investment (ROI), with an average ROI of $42 for every $1 spent.
While email excels in delivering personalised content, SMS has its own strengths when it comes to immediacy.
SMS marketing has been gaining traction due to its immediacy and high engagement rates. With open rates as high as 98%, SMS ensures that your message is seen almost instantly, making it perfect for urgent updates and time-sensitive offers.
⚡High open rates: SMS messages are typically read within minutes, ideal for urgent communications.
🎯Direct communication: SMS provides a direct line to customers, cutting through crowded inboxes.
🤝Customer preferences: Many consumers prefer the convenience of SMS for updates and promotional offers. Subscription is a prime example of this.
In 2024, SMS marketing is expected to grow even further, with a projected market size of $83 billion by the end of the year.
Combining email and SMS marketing creates a more cohesive and effective communication strategy. Here’s seven ways to make the most of both channels:
Align your email and SMS messages in terms of content and timing. Use email for detailed content and SMS for reminders or urgent updates. The dual approach creates a sense of exclusivity and urgency.
You could, for example, send an email with detailed product launch information and follow up with an SMS reminder about the event.
SMS should keep highly time sensitive messages, so not to be too intrusive.
Use insights from both channels to create dynamic customer profiles, allowing for more precise audience targeting.
Experiment with different combinations of email and SMS to determine what works best for your audience. A/B test elements like messaging, timing, and frequency to optimise your campaigns.
Use AI-powered tools to analyse customer behaviour and preferences, providing personalised product recommendations via both email and SMS. This can drive higher engagement and conversion rates.
Create automated workflows that incorporate both email and SMS to guide customers through their journey with your brand. Use email to welcome new subscribers and SMS to offer an additional special discount on their first purchase.
By leveraging the strengths of email and SMS, and integrating them into a cohesive strategy, your brand can create an engaging, personalised customer experience.
If you’re interested in learning more about optimising your email and SMS marketing efforts, get in touch with our team of experts today.
For our 2024 DTC expectations study, we set out to discover which eCommerce strategies brands are favouring to drive growth. Insights from brand managers and directors pointed to email and SMS marketing as key tools for engaging customers and driving expansion.
This blog explores how these channels can work together to optimise your marketing efforts and enhance your customer experience.
Email marketing remains a highly effective tool for engaging customers with personalised, relevant content. Its strengths include detailed analytics, segmentation, and automation, enabling brands to create tailored experiences. Here’s a few reasons why it it’s a vital channel for eCommerce brands:
🧑Personalisation: Customisable emails based on customer data make each message relevant and timely.
✅ Automation: Automated email flows, such as welcome sequences and post-purchase follow-ups, maintain consistent communication without manual effort.
Automation also helps to support customers in the Customer Lifecycle. The ideal scenario for automation is to have a touchpoint at each stage in the customer's journey.
Examples of automation include the Welcome Flow, which assists when they have first discovered the brand. The Post Purchase flow to combat 'buyers remorse', and the Abandoned Checkout to remind them of the cart they once wanted.
📊 Analytics: Metrics like click through rates and conversion rates can be tracked to refine strategies and improve performance.
In 2024, email marketing continues to show a strong return on investment (ROI), with an average ROI of $42 for every $1 spent.
While email excels in delivering personalised content, SMS has its own strengths when it comes to immediacy.
SMS marketing has been gaining traction due to its immediacy and high engagement rates. With open rates as high as 98%, SMS ensures that your message is seen almost instantly, making it perfect for urgent updates and time-sensitive offers.
⚡High open rates: SMS messages are typically read within minutes, ideal for urgent communications.
🎯Direct communication: SMS provides a direct line to customers, cutting through crowded inboxes.
🤝Customer preferences: Many consumers prefer the convenience of SMS for updates and promotional offers. Subscription is a prime example of this.
In 2024, SMS marketing is expected to grow even further, with a projected market size of $83 billion by the end of the year.
Combining email and SMS marketing creates a more cohesive and effective communication strategy. Here’s seven ways to make the most of both channels:
Align your email and SMS messages in terms of content and timing. Use email for detailed content and SMS for reminders or urgent updates. The dual approach creates a sense of exclusivity and urgency.
You could, for example, send an email with detailed product launch information and follow up with an SMS reminder about the event.
SMS should keep highly time sensitive messages, so not to be too intrusive.
Use insights from both channels to create dynamic customer profiles, allowing for more precise audience targeting.
Experiment with different combinations of email and SMS to determine what works best for your audience. A/B test elements like messaging, timing, and frequency to optimise your campaigns.
Use AI-powered tools to analyse customer behaviour and preferences, providing personalised product recommendations via both email and SMS. This can drive higher engagement and conversion rates.
Create automated workflows that incorporate both email and SMS to guide customers through their journey with your brand. Use email to welcome new subscribers and SMS to offer an additional special discount on their first purchase.
By leveraging the strengths of email and SMS, and integrating them into a cohesive strategy, your brand can create an engaging, personalised customer experience.
If you’re interested in learning more about optimising your email and SMS marketing efforts, get in touch with our team of experts today.
For our 2024 DTC expectations study, we set out to discover which eCommerce strategies brands are favouring to drive growth. Insights from brand managers and directors pointed to email and SMS marketing as key tools for engaging customers and driving expansion.
This blog explores how these channels can work together to optimise your marketing efforts and enhance your customer experience.
Email marketing remains a highly effective tool for engaging customers with personalised, relevant content. Its strengths include detailed analytics, segmentation, and automation, enabling brands to create tailored experiences. Here’s a few reasons why it it’s a vital channel for eCommerce brands:
🧑Personalisation: Customisable emails based on customer data make each message relevant and timely.
✅ Automation: Automated email flows, such as welcome sequences and post-purchase follow-ups, maintain consistent communication without manual effort.
Automation also helps to support customers in the Customer Lifecycle. The ideal scenario for automation is to have a touchpoint at each stage in the customer's journey.
Examples of automation include the Welcome Flow, which assists when they have first discovered the brand. The Post Purchase flow to combat 'buyers remorse', and the Abandoned Checkout to remind them of the cart they once wanted.
📊 Analytics: Metrics like click through rates and conversion rates can be tracked to refine strategies and improve performance.
In 2024, email marketing continues to show a strong return on investment (ROI), with an average ROI of $42 for every $1 spent.
While email excels in delivering personalised content, SMS has its own strengths when it comes to immediacy.
SMS marketing has been gaining traction due to its immediacy and high engagement rates. With open rates as high as 98%, SMS ensures that your message is seen almost instantly, making it perfect for urgent updates and time-sensitive offers.
⚡High open rates: SMS messages are typically read within minutes, ideal for urgent communications.
🎯Direct communication: SMS provides a direct line to customers, cutting through crowded inboxes.
🤝Customer preferences: Many consumers prefer the convenience of SMS for updates and promotional offers. Subscription is a prime example of this.
In 2024, SMS marketing is expected to grow even further, with a projected market size of $83 billion by the end of the year.
Combining email and SMS marketing creates a more cohesive and effective communication strategy. Here’s seven ways to make the most of both channels:
Align your email and SMS messages in terms of content and timing. Use email for detailed content and SMS for reminders or urgent updates. The dual approach creates a sense of exclusivity and urgency.
You could, for example, send an email with detailed product launch information and follow up with an SMS reminder about the event.
SMS should keep highly time sensitive messages, so not to be too intrusive.
Use insights from both channels to create dynamic customer profiles, allowing for more precise audience targeting.
Experiment with different combinations of email and SMS to determine what works best for your audience. A/B test elements like messaging, timing, and frequency to optimise your campaigns.
Use AI-powered tools to analyse customer behaviour and preferences, providing personalised product recommendations via both email and SMS. This can drive higher engagement and conversion rates.
Create automated workflows that incorporate both email and SMS to guide customers through their journey with your brand. Use email to welcome new subscribers and SMS to offer an additional special discount on their first purchase.
By leveraging the strengths of email and SMS, and integrating them into a cohesive strategy, your brand can create an engaging, personalised customer experience.
If you’re interested in learning more about optimising your email and SMS marketing efforts, get in touch with our team of experts today.
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