Please join us for a relaxed working breakfast on the Shoreditch House rooftop. Enjoy breakfast while catching up on emails and easing into the day before the sessions begin.

An introduction to SOAR’s approach to scaling modern beauty brands, followed by a panel with 47 Skin exploring how brand, performance, and AI come together to drive growth.

A behind-the-scenes look at how The INKEY List is building a truly omnichannel brand, with a focus on how TikTok is shaping discovery, conversion, and long-term growth.

A deep dive into how TikTok Shop is reshaping the beauty landscape, from shifting consumer habits to new routes to purchase, with insights from grace & stella’s Caroline Finn, CMO.

A deep dive with Novos and Superco into how search is evolving, from traditional SEO to generative engine optimisation, and what brands need to do now to stay discoverable.

In this session, we’ll explore how Skin Rocks uses Rebuy to turn personalisation into a powerful revenue driver through smart merchandising, bundles, and tailored experiences. We’ll uncover the key strategies behind their success - from building routines to testing high-impact conversion tactics that drive AOV and growth.

Glenn (Apostle) & Byron (Klaviyo and Ben (Dermalogica) breaks down the core pillars of a high-performing beauty brand, from email and CX to AI, virtual try-on, and hyper-personalisation.

Recharge and Dr Stine explore how modern subscription strategies are driving retention in beauty, from flexibility and transparency to building long-term customer loyalty.

Lucie Macleod and Social Lead Lucy take you behind the scenes of Hair Syrup’s rise, from a £300 idea to one of the UK’s fastest-growing beauty brands. Sharing the reality of building in public, they’ll break down how founder vision and social-first strategy combined to drive viral growth, loyal community, and retail success. Hosted by Archie (Superco).

Brightpearl share how the right systems and processes are powering smarter operations, with real insights into how Brightpearl is used day-to-day.