Grow Pet
GROW Pet Agenda
A working breakfast to meet other attendees before the sessions began.
How changing search behaviour affects the way customers find brands, and what that means for SEO and content.
What decides whether products appear in AI search, and how Glara helps ecommerce teams improve their visibility.
How to turn Black Friday and Cyber Monday shoppers into long-term customers, with a retention checklist for next year's peak.
How automated direct mail adds a physical touchpoint to retention and wins back lapsed customers, with Andy Fairey, Head of Ecommerce at Bully Billows, and Eileen Guertler from Paper Run.
How Omni Pet balanced fast commercial growth with long-term brand building.
How AI is changing the way brands find and acquire customers, and what that means for the channels that have driven growth so far.
How Wolfworthy built a large subscription business with a team of five, and the decisions, data and systems that make a lean model work.
Brightpearl on forecasting, so growing brands can meet demand without tying up cash in excess stock.
The day closed with networking and drinks.
About GROW
GROW is Superco's event series for ecommerce founders and teams.
Each GROW event focuses on one sector, with talks from founders, operators and the platforms they use. GROW Pet covered the problems pet brands raise with us most: subscriptions and repeat purchase, peak trading and being found in AI search.
If you run a pet brand on Shopify, see how we work with pet brands, or read the recaps from our other events.
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