Shopify Plus agency in London
Superco is a Shopify Platinum Partner based in London. We design, build and grow Shopify Plus stores for brands in the UK and abroad, including Represent, Allbirds, Ceva and LSA International. This page covers what Shopify Plus adds, when it is worth paying for, and what to ask any agency before you sign.
The short answer
- Shopify Plus suits brands with high order volumes, B2B or wholesale customers, several countries or brands, or checkout needs the standard plans cannot meet.
- If none of those apply, a standard Shopify plan is often enough, and we will say so.
- The platform matters less than how the store is built and run. London Nootropics came to us after an unstable build by another agency. We had to fix the code before we could start improving conversion.
What Shopify Plus adds
| Feature | What it does | Typical use |
|---|---|---|
| B2B | Company accounts, price lists, payment terms and quick order, in the same admin as your direct-to-consumer store | Trade and wholesale customers alongside D2C, as at Funkin Cocktails |
| Checkout extensibility | Adds content and logic to checkout and the thank-you page with checkout UI extensions | Delivery messages, upsells, custom fields |
| Shopify Functions | Custom discount, shipping and payment rules that run inside Shopify, replacing Shopify Scripts | Tiered discounts, hiding payment methods for trade orders |
| Expansion stores | Extra stores for other countries or brands under one Plus plan | Ceva runs four brands across eight countries from one codebase |
| Staff and permissions | Unlimited staff accounts and finer permissions | Larger ecommerce and customer service teams |
Shopify changes plan features from time to time. Check Shopify's own plan comparison before you decide.
What we do on Shopify Plus
- Builds and redesigns. Content-led stores such as Represent, and fast launches such as Schplendid, which went from project start to live in two months.
- Migrations. From Magento, WooCommerce, Salesforce Commerce Cloud, Visualsoft, custom builds and headless set-ups. See Shopify migration.
- B2B and wholesale. Funkin Cocktails' trade and B2B sites, Kopparberg's on-trade store and Naturaw's trade area.
- Custom apps and integrations. A native manga reader for Monsters We Make, a personalisation app for Guinness World Records, and ERP links to Kerridge, Sage and NetSuite.
- International and multi-brand. Ceva's four brands on one codebase, and Allbirds' Canada and South Korea sites.
- Growth after launch. Conversion testing, SEO and email on a growth retainer.
- $7m
- Revenue for Monsters We Make since its December 2024 launch on Shopify Plus
- £383k
- Revenue for Schplendid in its first three months
- 20+
- Shopify Plus sites for Ceva's four brands, run from one codebase
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘New site is Apple level.’
What to ask any Shopify Plus agency
- Which Shopify Plus stores like ours have you built, and can we speak to the client?
- Who will work on our project day to day?
- If we are migrating, how will you protect our search rankings?
- Which apps will you recommend, and what will they cost each month?
- How will our team change pages and campaigns after launch without a developer?
- Who fixes problems after launch, and how quickly?
- What does the quote include, and what counts as a change?
How we work
Every project starts with a Customer Experience Strategy workshop. We learn what your customers need and agree the scope, then design, build and test before launch. After launch our growth team keeps improving the store.
Platinum is the top tier of the Shopify Partner Program. Shopify awards it on the volume and quality of the merchant work a partner delivers.
FAQs
What is the difference between Shopify and Shopify Plus?
Shopify Plus is Shopify's plan for high-volume and enterprise brands. It adds B2B features, checkout extensibility, Shopify Functions, expansion stores and more staff accounts, and comes with priority support from Shopify.
How much does a Shopify Plus project cost?
It depends on scope. We agree a fixed scope and price after discovery. To compare platform running costs, use our total cost of ownership calculator.
How long does a Shopify Plus build take?
It depends on what you need at launch. We moved LSA International to Shopify in six weeks, including two weeks of testing, and launched Schplendid from scratch in two months. A full redesign with complex integrations takes longer.
Do you only work with London brands?
No. We are based in London and work with brands across the UK and abroad, including Allbirds, Ursa Major and Monsters We Make in North America.
Can you take over a store another agency built?
Yes. We took over London Nootropics' Shopify code after an unstable build, fixed the structural problems and then ran A/B tests across the funnel.
Keep reading
Talk to us about Shopify Plus
Tell us where you are today and what you want the store to do. We will tell you whether Shopify Plus is the right plan, and what the work would involve.