WooCommerce to Shopify migration
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
We move brands from WooCommerce to Shopify and Shopify Plus, including Naturaw and David M Robinson. This page covers why brands move, what moves with them, and how to protect rankings.
The short answer
- Brands leave WooCommerce when plugins, hosting and updates take more time than selling.
- Plugins doing core jobs, such as subscriptions, trade pricing and search, need a plan before anything moves.
- Your WordPress content and blog can move to Shopify, so you run one platform.
WooCommerce and Shopify compared
| WooCommerce | Shopify | |
|---|---|---|
| Hosting and security | Your responsibility | Managed by Shopify |
| Updates | WordPress, WooCommerce and plugin updates to test | Platform updated by Shopify |
| Subscriptions | Plugins | Recharge and other subscription apps |
| B2B | Plugins | Built into Shopify Plus |
| Checkout | Theme and plugin based | Shopify Checkout, customised with checkout extensibility |
What moves
- Products, customers, order history, blog posts and pages.
- Subscriptions, moved to Recharge or another app with schedules kept.
- Every URL, mapped with 301 redirects. WordPress URL patterns differ from Shopify's, so this matters.
WooCommerce migrations we have run
| Brand | What we did |
|---|---|
| Naturaw | A custom Shopify Plus build for a raw pet food brand, with a feeding calculator, a custom Recharge account area and bundle builder, and a B2B trade area |
| David M Robinson | A custom design for a luxury watch and jewellery retailer, translating its showroom experience online |
‘The Superco team was very attentive and showed a willingness to travel up to the DMR showroom.’
- 4.9/5
- Average rating from 58 verified Clutch reviews
Questions to ask a WooCommerce migration agency
- Which of our plugins will become Shopify apps, custom code or nothing?
- How will you move our subscribers?
- How will you map WordPress URLs and keep our blog's rankings?
- Will our trade customers keep their pricing?
FAQs
Can we keep our WordPress blog?
You can move it into Shopify's blog so you run one platform, or keep WordPress for content. We recommend one platform for most brands.
What happens to WooCommerce subscriptions?
We move them to a Shopify subscription app such as Recharge, keeping delivery schedules. See Recharge subscriptions.
How long does it take?
It depends on plugins, integrations and design. We agree a timeline after discovery.
Planning to leave WooCommerce?
Tell us your plugins, integrations and subscription set-up, and we will tell you how we would plan the move.
