House of Spoils: Shopify case study

overview

Aiming to share their passion for photography, House of Spoils launched a newsletter that would lead the founders towards a category-defining, ready-to-hang DTC brand. With success came copycats, brands that tried to imitate and compete for market share. To push back and protect its place as the original, the team needed a Shopify Plus site with the features to match.

tech stack

Shopify Plus ,

Klaviyo

view live Site

Solution

A Shopify Plus site built for discovering and buying photography.

Framing photography, literally and figuratively, the site puts the photographers’ work first and helps House of Spoils grow its roster of artists.

For the shopper, the site puts discovery first. It surfaces a wide range of subjects and styles, and supports design choices with diptych and triptych guidance and in-room AR viewing.

We used A/B testing to work out how best to present the more complex parts of the site, reducing friction and improving conversion.

The site received an Awwwards Honorable Mention in July 2025 and was CSSDA Website of the Day in November 2025.