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overview

Waldencast is a global beauty group behind high-growth brands including Glaze, Obagi and Milk Makeup. Operating across multiple regions and platforms, the group needed a consolidated digital strategy and scalable tech stack to support brand growth, internationalisation, and operational efficiency.

tech stack
Alpine.js , 
Tailwind , 
Shopify Plus , 
Recharge , 
Klaviyo
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Solution
Relaunched Glaze with bold design and scalable Shopify architecture.

We partnered with Waldencast to relaunch Glaze with a premium Shopify Plus experience, redesigning the site to better reflect the brand’s bold identity and Gen Z positioning. Our work included a full rebuild with improved UX, enhanced performance, and integration of community and content features to support rapid growth across DTC and retail channels.

more
4

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