Frequently asked questions

We are a Shopify Platinum Partner based in London. We design, build and grow Shopify and Shopify Plus stores for brands in the UK and abroad, including Represent, Allbirds, Ceva and LSA International.

We are a team of 33 people, all employed by Superco and working in-house. We do not outsource design or development.

Every client has a dedicated account manager, who runs the project and is your first point of contact. Behind them is the design, development and growth team working on your store.

Direct-to-consumer and B2B brands in health and wellness, fashion, home and interiors, food and drink, beauty and pet care, from new launches to established international businesses. See our case studies.

Yes. We have worked with brands in North America, Europe and Asia, including Allbirds in Canada and South Korea, Ursa Major and Brinks Home in the US, and Ceva across eight countries.

Yes. We often work with in-house ecommerce and marketing teams, and with brand agencies. For Schplendid we worked alongside the branding agency Big Fish. We can also train your team to run the store themselves after launch.

It depends on the scope of work, so we do not publish prices. We agree the scope with you first, usually after a Customer Experience Strategy workshop, and then price that scope.

Both. Builds, migrations and redesigns are usually run as projects. After launch, most clients move to a growth retainer covering development, conversion testing, SEO and email.

You do. The theme, custom code and anything else we build for your store belong to you.

They are agreed with each brand, based on what the work needs. We do not fix notice periods or minimum terms in advance.

It depends on scope. We moved LSA International from Magento to Shopify in six weeks, and launched Schplendid, a new sofa brand, in two months. A full redesign with several system integrations takes longer.

Yes, if we agree what must be ready for launch and what can follow. LSA's move had to finish before its old platform contract ended over Christmas trading. Suki Tea's new site launched in time for its November sale.

Usually with a Customer Experience Strategy workshop. We learn what your customers need and what the business wants, then agree the scope, plan and timeline before design starts.

Your account manager stays with you after launch. Each client also has a shared Slack channel with our team. We reply to urgent issues within a couple of hours during the working week.

Yes. Our growth retainer covers new features, fixes, conversion testing, SEO and email, planned with you each month.

Yes. We review the code first and fix structural problems before adding anything new. We did this for London Nootropics before starting a programme of A/B tests.

Platinum is the top tier of the Shopify Partner Program. Shopify awards it on the volume and quality of the merchant work a partner delivers.

Not always. Shopify Plus suits brands with high order volumes, B2B customers, several countries or brands, or custom checkout needs. If none of those apply, a standard Shopify plan is often enough, and we will say so. See Shopify Plus agency.

Yes. Many of our clients are on Shopify Plus, but we also build and support stores on Shopify's standard plans.

Yes, when an app from the Shopify App Store does not fit. We built a native manga reader for Monsters We Make, a personalisation app for Guinness World Records and a recommendation quiz for Years.

Yes. We have built B2B and trade stores for Funkin Cocktails, Kopparberg, Naturaw and Ceva.

Magento and Adobe Commerce, WooCommerce, Salesforce Commerce Cloud, Visualsoft, custom builds and headless set-ups. See Shopify migration and headless to native Shopify.

Not if the migration is planned properly. We map every old URL to its new address with 301 redirects, carry over titles, descriptions and structured data, and check rankings after launch.

Products, collections, customers, order history, blog posts and pages. Customer passwords cannot move between platforms, so we plan how customers will log in after launch.

We are an official partner of Klaviyo, Recharge, Gorgias, Yotpo and Sage, and work with integration partners such as High Cohesion.

Yes. We have connected Shopify to Kerridge, Sage and NetSuite, and to warehouse, delivery and subscription systems.

Yes. We set up and run Klaviyo and design and build subscription programmes on Recharge.

Yes, technical SEO and content. For Milamend, ranking keywords rose 321% and organic traffic 13% within three months.