Ecommerce agency for food and drink brands
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
We design, build and grow Shopify and Shopify Plus stores for food and drink brands, from cocktails and tea to bakeries and restaurants, including Funkin Cocktails, Suki Tea, Kopparberg and GAIL's.
The short answer
- Food and drink brands often sell D2C, to trade and through retail at once, so the store has to handle more than one channel.
- Repeat purchase matters: subscriptions, reordering and email keep customers coming back.
- Seasonal peaks such as Christmas and gifting need a store that does not fail under load.
What food and drink brands need from a store
- D2C and trade or on-trade channels side by side
- Subscriptions and easy reordering
- Gift cards and gifting journeys
- Product pages that sell flavour, provenance and occasion
- Email flows for replenishment and seasonal campaigns
Brands we have worked with
| Brand | Category | What we did |
|---|---|---|
| Funkin Cocktails | Cocktails and mixers | Magento to Shopify Plus for D2C and B2B, then trade and US sites; ongoing strategy, design and email |
| Suki Tea | Tea | Magento to Shopify with a new design and a Sage integration |
| Kopparberg | Cider | Behind the Bar, a B2B store for on-trade point-of-sale kits |
| GAIL's | Bakery | A code and UX audit that simplified checkout, fulfilment and order data |
| The Ivy | Restaurants | A gift card experience built on Toggle's API |
| Little Saints | Non-alcoholic drinks | Email funnel and an email design system |
| Donald Russell | Online butcher | Migration to Shopify, including SEO, products, customers and orders |
- +98%
- Returning customer rate for Funkin Cocktails since its move to Shopify Plus
- 50% to 150%
- Uplift in Little Saints' email nurture performance within weeks
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘Superco helped us turn vague requirements into a coherent B2B product.’
‘I'm very pleased with the work they delivered.’
How we help
FAQs
Can you build trade and D2C stores for drinks brands?
Yes. We built B2B and trade sites for Funkin Cocktails and an on-trade store for Kopparberg.
Can you help us sell gift cards online?
Yes. For The Ivy we built a gift card experience on Toggle's API, sold alongside regular products in one basket.
Keep reading
Book a technical audit
We review your store's code, apps, speed, SEO and integrations, and tell you what to fix first. Or tell us about your project and we will tell you how we would approach it.
