The challenge
XOXO launched in May 2023 to make a better soda: full flavour, 6g of plant-based prebiotic fibre per can, low sugar and low calorie, vegan and gluten-free. It is now stocked in more than 25,000 shops across the UK and Europe, including Sainsbury’s, Co-op and Whole Foods.
With the drinks in shops, the website had a different job: win customers who want the full range delivered, bring them back for more, and give the brand space to show its personality.
Solution
Know the customer, then build the site around them.
We started with a customer experience strategy, to understand who buys XOXO online, what they want from the site that a supermarket shelf cannot give them, and what brings them back.
We then designed and built a new Shopify site in XOXO’s own bold style. Customers find a flavour quickly, choose a case size, and buy once or subscribe. A bundle builder lets them combine whole cases, and a rewards programme, reviews and a store locator sit alongside the shop.
What we built
The build
- A customer experience strategy covering who buys online and why
- A new Shopify site designed around the brand
- Product pages with flavour, case size and one-off or subscription purchase
- A bundle builder for combining cases
- Rewards, reviews and a store locator
Technology: Shopify, Klaviyo, Rebuy, Seal Subscriptions, Smile.io and Weglot
Impact
The result
XOXO has a site built on what its customers told us, with room for the brand’s personality and a clear route to buy the full range, subscribe and come back.
