Grow Wellness
GROW Wellness agenda
A relaxed working breakfast to start the day, with time to meet other attendees before the sessions began.
Hannah Graham of TRIP on building an omnichannel brand, and how social platforms shape discovery, conversion and long-term growth.
Maxine Laceby launched Absolute Collagen in her 50s and built it without external investment into one of the UK's best-known ingestible beauty brands. She talked about running a customer-first, direct-to-consumer business and being the face of the brand.
Soar With Us on how brand, performance marketing and AI work together to grow a wellness brand.
What is working in paid media and creative for wellness brands, with Damian Gosling from fourfive.
How Bulk uses Yotpo to bring reviews, loyalty and retention into one plan, and turns everyday customer interactions into repeat purchase.
Klaviyo, with Holly Gold from Heights and Trent Scanlen from Kurk Life, on the basics every wellness brand needs: lifecycle marketing, customer experience, AI and personalisation.
Richard from Get a Drip, Lewis from Recharge and Millie from fourfive on keeping subscribers through flexibility, transparency and long-term value.
Eoin Keenan of Goodrays and Simon Chard of PARLA on building a fast-growing brand, from early traction to scaling through community, content and social. Hosted by Archie from Superco.
How TikTok Shop is developing in Germany, what drives performance there and what other markets can learn from leading nutrition brands. Hosted by Pete Dick, with Finja Zeyss from TikTok.
The day closed with networking, drinks and a DJ set.
About GROW
GROW is Superco's event series for ecommerce founders and teams.
Each GROW event focuses on one sector, with talks from founders, operators and the platforms they use. GROW Wellness covered the problems wellness brands raise with us most: rising acquisition costs, repeat purchase and subscriptions, and being found in AI search.
If you run a wellness brand on Shopify, see how we work with health and wellness brands, or read the recaps from our other events.
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