Join us for a relaxed working breakfast to ease into the day. A chance to connect, catch up on emails, and settle in before sessions begin.

A behind-the-scenes look at building a truly omnichannel brand, with a focus on how social platforms are shaping discovery, conversion, and long-term growth.

Maxine Laceby is the founder of Absolute Collagen, one of the UK’s leading ingestible beauty brands. Launching the business in her 50s, she built the brand from the ground up without external investment, turning a personal need into a category-defining product. Known for her straight-talking approach and for being the face of the brand, Maxine has created a highly profitable, customer-first business with a loyal following and a strong direct-to-consumer model.

An introduction to scaling modern wellness brands, exploring how brand, performance, and AI work together to drive growth.

Driving efficiencies across paid & creative, joined by Damian Gosling from Fourfive

An exploration of how search is evolving, from traditional SEO to AI-driven discovery, and what brands need to do to stay visible.

In a crowded supplements market, Bulk has built a powerful growth engine by focusing not just on acquisition, but on maximising the value of every customer. In this session, we explore how they use Yotpo to bring together reviews, loyalty, and retention into one cohesive strategy. From building trust at scale to driving repeat purchase through smart CRM and loyalty mechanics, this session breaks down how Bulk turns everyday customer interactions into long-term revenue.

A breakdown of the core pillars of a high-performing brand, from lifecycle marketing and customer experience to AI and personalisation, with Holly Gold from Heights & Trent Scanlen from Kurk Life. 

Exploring how modern subscription strategies can drive retention through flexibility, transparency, and long-term value.

A founder-led perspective on building a fast-growing brand, from early-stage traction to scaling through community, content, and social-first strategy. Hosted by Archie (Superco)

An inside look at how TikTok Shop is evolving across markets, with a focus on Germany as a fast-maturing landscape. This session will explore behavioural differences, whats driving performance, and how brands can adapt their strategy using real-world insights from leading nutrition brands. Hosted by Pete Dick & joined by Finja Zeyss (TikTok)

Close the day with networking, drinks, and music, an opportunity to connect and continue conversations in a relaxed setting.