Superco and Triple Whale
By Tom Carew and Tom Mucklow-Norell · Published 21 October 2026
Triple Whale is an analytics and attribution platform for Shopify brands. It sponsored GROW Wellness, GROW Pet and GROW F&B in 2026, Superco's events for ecommerce teams.
The short answer
- Triple Whale sponsored three GROW events in 2026.
- It brings a brand's sales, ad spend and attribution data into one dashboard.
- Superco builds and improves Shopify stores; Triple Whale measures what drives their sales.
- Superco is not a listed Triple Whale partner.
What Triple Whale does
Triple Whale gives Shopify brands one view of their store, ad and email data. Its own tracking pixel attributes orders to the channels that drove them, so teams can compare Meta, Google, TikTok and email on the same basis, and its AI tools answer questions about the data.
Triple Whale also runs the Whalies, awards for ecommerce brands and agencies.
Triple Whale at GROW
Triple Whale sponsored GROW Wellness on 7 May, GROW Pet on 7 October and GROW F&B on 8 October 2026.
Why attribution matters for the store
When a brand changes its site, it needs to know whether sales moved because of the change or because of the traffic. Clean tracking on the store, set up during a build or migration, is what lets tools such as Triple Whale answer that question.
Is Triple Whale part of Superco?
No. Triple Whale is an independent company. It sponsored GROW events in 2026.
Can Superco set up tracking for Triple Whale?
We set up analytics and tracking on the Shopify stores we build, including GA4 and Google Tag Manager, so that the data tools such as Triple Whale rely on is accurate.
Talk to Superco
If you want to know what is really driving sales on your store, tell us about it.
