The Solution
Rather than using Shopify for ecommerce and paying for a separate third-party manga reader, we proposed bringing the whole experience onto one platform.
We built a native manga reader within Shopify that recognised paying customers and gave them access to the digital edition through their existing account.
This allowed us to meet the needs of both physical and digital customers without adding the cost and complexity of another platform.
The Output
One digital home for discovering, buying and reading Monsters We Make.
Customers could choose between physical and digital editions, purchase directly through the store and, for digital customers, start reading through the same account.
For Cory and his team, the result was a straightforward ecommerce experience that could support an entirely new business from launch.
The Impact
Monsters We Make turned Cory’s creative ambition into a successful new ecommerce business and opened the door to something bigger. The success of the original manga has given the brand room to grow beyond its first release, with merchandise now part of the store and another manga commissioned.
464,090 Recognised customer accounts since launch
7.6% Conversion rate at launch
