Ecommerce agency for fashion and apparel brands
By Tom Carew and Tom Mucklow-Norell · Published 18 October 2026
We design, build and grow Shopify and Shopify Plus stores for fashion, footwear and accessories brands, from Represent's luxury streetwear to New & Lingwood's heritage menswear.
The short answer
- Fashion stores sell on content and brand as much as product. The design has to carry the brand.
- Returns, sizing and merchandising decide margins, so they need as much attention as the homepage.
- International, wholesale and retail often run alongside D2C. Shopify Plus handles all three.
What fashion and apparel brands need from a store
- Content-led design that sits the brand alongside its peers
- Merchandising and personalisation, such as Tagalys and Nosto
- Account areas with returns, delivery tracking and wishlists
- International markets, currencies and warehouses
- Shopify POS for shops, on the same platform as the website
Brands we have worked with
| Brand | Category | What we did |
|---|---|---|
| Represent | Luxury streetwear | Content-first Shopify Plus site, with NetSuite, Zedonk, Ometria and Tagalys |
| Allbirds | Footwear | Canada and South Korea moved from headless to native Shopify, with Shopify POS |
| New & Lingwood | Heritage menswear | Magento to Shopify Plus, a custom theme and team training |
| Finesse | Fashion | Custom accounts with returns through SWAP, Tagalys merchandising and Nosto personalisation |
| Powder Design | Women's accessories | Migration to Shopify, international markets and warehouses, and a custom API |
| Cult Mia | Fashion retail | Front-end and back-end ecommerce development |
- 2 territories
- Allbirds' Canada and South Korea sites moved to native Shopify
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘New site is Apple level.’
‘Their work ethic was incredible, and we felt like Superco was our team.’
How we help
FAQs
Can you move a fashion brand from Magento to Shopify Plus?
Yes. We moved New & Lingwood from Magento to Shopify Plus, kept its design, improved navigation and trained the team to run the store. See Shopify migration.
Can Shopify handle international fashion stores?
Yes. Shopify Markets and expansion stores handle local currencies, languages and domains. We set up international markets and warehouses for Powder Design.
Which fashion tools do you integrate?
Recent fashion stacks we have worked with include NetSuite, Zedonk, Tagalys, Nosto, SWAP and Ometria.
Keep reading
Talk to us about your brand
Tell us where the store is today and what you want it to do next.
