Shopify B2B and wholesale agency
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
We build B2B, trade and wholesale stores on Shopify Plus, alongside or separate from direct-to-consumer sites. Recent work includes Funkin Cocktails, Kopparberg, Naturaw and Ceva.
The short answer
- Shopify Plus runs B2B and D2C from one admin, with company accounts, price lists and payment terms.
- Some B2B models fit better on a separate store, such as a white-label site for professionals.
- Most B2B projects depend on the ERP, so plan the integration first.
Shopify Plus B2B features
| Feature | What it does |
|---|---|
| Company accounts | Several buyers and locations under one business customer |
| Price lists | Customer-specific prices and volume pricing |
| Payment terms | Net terms and invoicing |
| Quick order | Fast reordering for repeat buyers |
| Shopify Functions | Custom discount, shipping and payment rules for trade orders |
Shopify changes plan features from time to time; check Shopify's own documentation for the current list.
B2B stores we have built
| Brand | Model | What we did |
|---|---|---|
| Funkin Cocktails | On-trade and wholesale | B2B and trade sites on Shopify Plus, after its move from Magento |
| Kopparberg | On-trade marketing kits | Behind the Bar, a store that limits bartenders to one point-of-sale kit every six months, with digital and physical kits |
| Naturaw | Trade customers | A separate trade login on its Shopify Plus store |
| Ceva | Veterinary professionals | A white-label B2B store for its US business |
‘Superco helped us turn vague requirements into a coherent B2B product. They were easy to deal with and delivered on time and budget.’
- 4.9/5
- Average rating from 58 verified Clutch reviews
Questions to ask a B2B agency
- Should our B2B customers use the same store as D2C, or a separate one?
- How will trade pricing and terms come from our ERP?
- How will buyers reorder quickly?
- How will you handle approvals, credit limits and invoices?
FAQs
Do we need Shopify Plus for B2B?
Shopify's native B2B features are part of Shopify Plus. Simpler trade set-ups can work on other plans with apps; we will tell you which fits.
Can B2B and D2C share one store?
Yes. Shopify Plus lets trade customers see their own prices and terms in the same store. A separate store suits different branding or catalogues.
Book a technical audit
We review your store's code, apps, speed, SEO and integrations, and tell you what to fix first. Or tell us about your project and we will tell you how we would approach it.
