The challenge
Kopparberg is a Swedish cider brand sold in bars and pubs across the UK. Its on-trade team supplies venues with point-of-sale kits, the display material that helps bar staff sell the range.
Kopparberg wanted to launch Behind the Bar, a trade site where venues could order those kits themselves and find product information, serving tips and advice. The brief arrived as a set of loose requirements. It needed turning into a working B2B product, with rules to stop kits being over-ordered.
Solution
A trade store with rules built in.
We shaped the requirements into a Shopify store built for trade customers. Each venue can order one point-of-sale kit every six months, so stock goes where it is needed and kits are not wasted.
Venues can also download digital renders of the material and print it themselves, alongside the physical kits. Product information and advice for bar staff sit on the same site, so Behind the Bar works as a hub for trade customers as well as a place to order.
What we built
The build
- A B2B Shopify store for on-trade customers
- An ordering limit of one kit per venue every six months
- Physical point-of-sale kits and downloadable digital renders
- Product information and advice for bar staff
Technology: Shopify
Kopparberg now handles on-trade point-of-sale orders online. The team spends less time processing requests, and fewer surplus kits are sent out.
