Superco and Yotpo
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
Yotpo makes reviews and loyalty software for ecommerce brands. Superco is a Yotpo partner and builds Yotpo reviews, user-generated content and loyalty programmes into Shopify stores.
The short answer
- Yotpo's products are Reviews and UGC, Loyalty and Referrals, and Discover.
- Yotpo closed its email and SMS products in December 2025 to focus on reviews and loyalty.
- Superco designs where reviews and loyalty appear on the store and connects Yotpo to Klaviyo and the rest of the stack.
- Funkin Cocktails and Tileflair both run Yotpo on Shopify stores Superco built.
What Yotpo does
Yotpo was founded in 2011 and has offices including New York, Tel Aviv and London. Reviews and UGC collects product reviews and customer photos. Loyalty and Referrals runs points, tiers and referral schemes. Discover is aimed at how AI shopping tools find and recommend products. On 19 October 2026 the Yotpo Product Reviews app had a rating of 4.8 from 4,638 reviews on the Shopify App Store, and the Loyalty app 4.7 from 971.
Yotpo email and SMS have closed
In August 2025 Yotpo announced that its email and SMS products would close in December 2025, and that it would focus on reviews and loyalty. Brands that used Yotpo for email or SMS have had to move. Klaviyo is the most common choice among the Shopify brands we work with, and Yotpo's reviews and loyalty data can be passed to it for flows and segments. Read about our Klaviyo work.
Where we help
| Area | What we do |
|---|---|
| Reviews on site | Place star ratings, review widgets and customer photos on product and collection pages without slowing them down |
| Loyalty | Design the programme pages, account area and how points show at checkout |
| Klaviyo | Pass review and loyalty events to Klaviyo for flows |
| Subscriptions | Line up loyalty rewards with Recharge subscriptions |
Can Yotpo slow down a Shopify store?
It can if widgets load on every page and above the fold. We load them where they are needed and after the main content, and check the effect on page speed.
Talk to us about reviews and loyalty
Tell us what your programme should do, and we will plan how it fits the store.
