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overview

Iconic oat milk and coffee brand, Minor Figures, entrusted Superco to build a new digital experience on Shopify Plus.

The goal was to build a consistent brand experience from the moment a customer landed on the site, through to managing their subscription.

tech stack
Shopify Plus , 
Recharge
view live
solution
Unique end-to-end brand experience

We supported their design team, creating a stripped-back user experience that delivers a simple purchase and subscription journey, whilst also feeling entirely “Minor Figures”.

We then built a custom, lightweight Shopify theme to deliver a rapid site experience that converts. We also built out a custom Recharge account section to provide a deeply branded subscription management experience.

Superco delivered the project and website to specification. Their project management style was pretty flexible — we had some very specific design requirements, and I was able to work closely with their team to get the result we wanted.

Superco
delivered
the
project
and
website
to
specification.
Their
project
management
style
was
pretty
flexible
—
we
had
some
very
specific
design
requirements,
and
I
was
able
to
work
closely
with
their
team
to
get
the
result
we
wanted.

- George Phillips - Digital Products Lead

result

We delivered a clean, fast digital experience that showcases the unique world of Minor Figures and delivers a simple and effective shopping and subscription experience for the brand — helping to reduce churn by 15%

15% Churn Reduction

15%
Churn
Reduction

It’s time to elevate your customer experience with expert guidance.

work with us