The challenge
Sam and Charlie started Stocked in 2019, after Sam remembered his mum freezing his baby food in ice cube trays. Charlie, an award-winning street food chef, joined him, and the pair began cooking meals that freeze into portion-sized blocks: heat as many as you need and dinner is ready in about four minutes.
Customers buy packs of blocks, mix flavours and can subscribe. The site had to explain a new way of eating in seconds, make it easy to build an order from a wide menu, and turn first orders into regular deliveries.
Solution
Explain the blocks, then make ordering easy.
We designed and built a new Shopify site around the product. The home page explains how the blocks work and leads straight into the menu, with each dish showing its size, dietary tags and spice level.
Customers can buy once or subscribe and save, build a bundle of their own choice, and come back to recipes that show new ways to use the blocks. Reviews, stockists and gifting sit alongside the shop.
What we built
The build
- A new Shopify site and custom theme
- A menu with dietary tags and spice levels on every dish
- One-off and subscribe-and-save purchase
- A bundle builder for mixing packs
- Recipes, stockists, gifting and reviews
Technology: Shopify, Recharge, Klaviyo, Gorgias, Trustpilot and Judge.me
Impact
The result
Stocked has a site that explains its blocks quickly and makes it easy to build an order and subscribe. The brand has since sold more than a million meals, and its Thai Green won a Great Taste award in 2026.
