The challenge
David M Robinson sells luxury Swiss watches and fine jewellery online and from its showrooms, including a dedicated Rolex section, and offers cleaning and bespoke services. Many of its most valuable pieces are sold by enquiry and appointment, not added to a basket.
The business wanted a fast Shopify site that did justice to its products and worked hand in hand with its showrooms.
Solution
A luxury store that works with the showroom.
We moved DMR from WooCommerce to Shopify and built a site to showcase its range. Enquiry-only products swap the buy button for an enquiry form, and showroom, store and service pages bring the in-person experience online.
Click and collect is mapped by product and location, checkout adds trust messages, guarantee upsells and service lines, and the site works with Salesforce for stock, Ometria for marketing and the Rolex pages built by a specialist partner.
What we built
The build
- A WooCommerce to Shopify migration
- Enquiry-only products with an enquiry form
- Showroom, store and service page templates
- Click and collect mapped by product and location
- Checkout trust messages, guarantee upsells and service lines
Technology: Shopify, Salesforce, Ometria and Shopify Search & Discovery.
Impact
The result
DMR now has a Shopify site built for luxury buying, from enquiry to collection in its showrooms. The new site launched in January 2026.
