The challenge
New & Lingwood was founded in 1865 and built its name as a gentleman’s outfitter on London’s Jermyn Street, working with the best British mills, weavers and tailors. Today it sells classic and contemporary clothing and luxury loungewear, alongside personal tailoring and school uniform for Eton.
The brand wanted to leave Magento for Shopify Plus, and to do it quickly, without losing its products, customers, order history or search rankings.
Solution
A focused move, live in about two months.
We planned the move as a lift-and-shift: keep what customers knew and liked about the site, and rebuild it on Shopify Plus with a custom theme. Keeping the scope tight meant the new site went live in about two months.
We migrated products, customers and order history, redirected the old Magento URLs and carried over page titles, descriptions and structured data to protect the brand’s search rankings. The new site works with Global-e for international selling and Klaviyo for email.
What we built
The build
- A Magento to Shopify Plus migration
- A custom Shopify Plus theme
- Products, customers and order history migrated
- URL redirects, titles, descriptions and structured data carried over
- Global-e for international selling and Klaviyo for email
Technology: Shopify Plus, Global-e and Klaviyo.
Impact
The result
New & Lingwood moved to Shopify Plus in about two months, with its catalogue, customers and order history carried across.
