Superco and Paper Run
By Tom Carew and Tom Mucklow-Norell · Published 21 October 2026
Paper Run sends automated direct mail to ecommerce customers who do not open their email. It sponsored GROW Pet in 2026 and ran a session with Bully Billows.
The short answer
- Paper Run sponsored GROW Pet in 2026.
- It sends personalised postcards and letters, triggered by customer behaviour.
- Superco builds Shopify stores and runs retention work; Paper Run adds a physical channel to it.
- Superco is not a listed Paper Run partner.
What Paper Run does
Paper Run sends direct mail automatically, for example to lapsed customers or those who no longer open email. Brands use it for win-back, subscription retention and repeat purchase, across supplements, food and drink, beauty, apparel and home goods.
Paper Run at GROW
At GROW Pet on 7 October 2026, Eileen Guertler of Paper Run and Andy Fairey, Head of Ecommerce at Bully Billows, spoke on winning back pet customers with automated direct mail.
Why retention needs more than one channel
Email reaches only the customers who open it. Retention plans that combine email, SMS and, for some brands, direct mail reach more lapsed customers. Each depends on clean customer and order data from the store.
Is Paper Run part of Superco?
No. Paper Run is an independent company. It sponsored GROW Pet in 2026.
Does Superco run retention programmes?
Yes. Our growth team works on retention through email and SMS, subscriptions and loyalty, and connects the store to the tools a brand uses.
