overview
solution
A quiz that turns each dog into a food plan.
We designed a landing page that explains the food and leads customers into the quiz, ready for launch.
The quiz asks about each dog’s size, age and breed, then works out how much food it needs and builds a personalised plan. That plan becomes a subscription in Recharge, so customers sign up in one journey and manage their deliveries from their account. Trustpilot reviews sit alongside the products.
The brief
A new brand whose product depends on the dog.
Years describes its food as the first longevity food for dogs: meals designed to help dogs live longer. Every dog needs a different amount, so the subscription has to be right before the first box ships.
The quiz, the plan logic and the subscription had to work together from launch day, because the first plan a customer signs up to sets every delivery that follows.
How it works
From a dog’s details to a subscription in one journey.
A landing page explains the food and leads into the quiz. The quiz asks about the dog’s size, age and breed. We developed the logic that works out how much food the dog needs and turns it into a personalised plan.
The plan becomes a subscription in Recharge in the same journey, so there is no separate sign-up step. Customers then manage deliveries from their account, and Trustpilot reviews sit alongside the products.
Years launched on time against a tight deadline, with the quiz and subscriptions working from day one.
Why it matters
Getting the plan right at sign-up is the first step in keeping a subscriber.
Most subscription brands lose the largest share of subscribers in the first few orders. A plan sized to the dog from the start means fewer boxes that arrive too soon or run out too early, which are common reasons to skip or cancel.
We set out where subscribers leave, and what keeps them, in our guide to reducing subscription churn.
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