Superco and Glara
By Tom Carew and Tom Mucklow-Norell · Published 21 October 2026
Glara tracks how ecommerce brands and their products appear in AI search, and helps fix the product data behind it. It sponsored GROW Pet and GROW F&B in 2026, and ran sessions at both.
The short answer
- Glara sponsored GROW Pet and GROW F&B in 2026.
- It tracks how products show up in ChatGPT, Gemini, Claude, Perplexity and Grok.
- Superco works on SEO and AI search for Shopify brands; Glara measures product visibility in AI answers.
- Superco is not a listed Glara partner.
What Glara does
Glara tracks a brand and its products across AI assistants, finds the prompts where they do not appear, helps improve the product data that AI tools read, and measures the sales that follow. It is built for fashion, beauty, food and drink, and wellness brands, and prepares product data for agentic commerce, where AI assistants shop on a customer's behalf.
Glara at GROW
At GROW Pet, Glara's session covered what decides whether products appear in AI search and how ecommerce teams can improve their visibility. At GROW F&B, Chris Kilin of Glara spoke with Starpowa about winning in AI-led product discovery.
Why AI search matters for Shopify brands
More customers now ask AI assistants what to buy. The products that get recommended are the ones with clear, complete product data and pages the assistants can read and quote. That work starts on the store: structured data, product content and site structure.
For Milamend, our SEO work took AI citations from none to 22 in three months.
Is Glara part of Superco?
No. Glara is an independent company. It sponsored GROW Pet and GROW F&B in 2026.
Does Superco work on AI search?
Yes. Our growth team works on SEO and AI search for Shopify brands, from structured data and product content to tracking how often a brand is cited.
Talk to Superco
If you want your products to show up in AI answers, tell us about your store.
