The challenge
Cannaray makes CBD oils, gummies, capsules and topicals, alongside wellness supplements for sleep, calm and focus. Its products are developed with a scientific advisory board and independently lab tested, and it has more than 100,000 customers.
The site ran on a headless set-up. Routine changes needed developers, and every new feature was a project. Cannaray wanted a store its team could run, that loaded faster, and that could take on subscriptions and more content without losing its search rankings.
Solution
Off headless and onto a Shopify theme the team can run.
We listed every feature, integration and URL on the headless site, then rebuilt the store on a native Shopify theme with sections the Cannaray team edits themselves. The new site is faster than the headless one it replaced.
We added subscriptions, a content hub for guides on CBD and wellness, and site search. Every old URL was redirected, with titles, descriptions and structured data carried over, so Cannaray kept its search rankings. The project ran from April to July 2024.
After launch, Cannaray stayed with us on a retainer for nearly two years, with ongoing development and improvements to the store.
What we built
The build
- A move from a headless set-up to a native Shopify theme
- A faster site, with sections the team edits in the Shopify admin
- Subscriptions
- A content hub and site search
- Redirects and SEO carried over, so rankings held
- A retainer for nearly two years after launch
Technology: Shopify, Klaviyo, Gorgias and Trustpilot
Impact
The result
Cannaray moved off headless onto a faster native Shopify site, kept its search rankings, and gained subscriptions, a content hub and site search. Its team now runs the store without waiting on developers.
