Ecommerce agency for health and wellness brands
By Tom Carew and Tom Mucklow-Norell · Published 18 October 2026
We design, build and grow Shopify and Shopify Plus stores for supplement, recovery, skincare and wellness brands, including Puresport, Myomaster, Milamend and Ursa Major.
The short answer
- Wellness customers research before they buy. Product pages have to explain ingredients and benefits, within the advertising rules for your category.
- Most wellness products are repeat purchases, so subscriptions and retention matter as much as the first sale.
- Customers search for the problem before the product, which makes organic search worth the effort.
What health and wellness brands need from a store
- Product pages and content hubs that answer questions about ingredients, use and results
- Subscriptions with easy pause, skip and swap
- Community and content, such as the events and membership section we built for Puresport
- SEO aimed at the problems customers search for
- Pages your compliance team can review and change easily
Brands we have worked with
| Brand | Category | What we did |
|---|---|---|
| Puresport | Supplements and sports nutrition | Rebuilt the Shopify Plus site with a community section, and a Skio subscription portal |
| Myomaster | Recovery equipment | Customer Experience Strategy workshop and product pages for high-priced products |
| Milamend | Hormone balance supplements | Technical SEO and a new blog |
| London Nootropics | Adaptogenic coffee | Took over an unstable build, then ran A/B tests across the funnel |
| fourfive | CBD supplements | Design and migration to Shopify |
| Ursa Major | Natural skincare | Recharge migration and retention analysis |
| Monpure | Scalp and hair care | A premium Shopify Plus store with an education hub |
| Valerie | Menopause healthcare | Ecommerce website development |
- 321%
- More ranking keywords for Milamend within three months of our SEO work
- +13%
- Organic traffic for Milamend in the same three months
- 32%
- More active subscribers for Ursa Major in six months
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘It’s been a pleasure working with Superco. From day one, they felt like an extension of our team.’
‘Superco was flexible and acted as a consultant to challenge the brief instead of just doing as they were told.’
How we help
FAQs
Can you help with subscriptions for supplements?
Yes. We build subscription offers, product page options and customer portals for pausing, skipping and swapping flavours. See Recharge subscriptions.
Do you do SEO for wellness brands?
Yes. For Milamend we fixed technical SEO, improved metadata and internal linking, and launched a blog. Ranking keywords rose 321% and organic traffic 13% in three months.
Can you fix a site another agency built?
Yes. We took over London Nootropics' Shopify code after an unstable build, fixed the structural problems and then ran A/B tests.
Keep reading
Talk to us about your brand
Tell us where the store is today and what you want it to do next.
