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    overview

    Waldencast is a global beauty group behind brands including Glaze, Obagi and Milk Makeup. Operating across multiple regions and platforms, the group needed a consolidated digital strategy and scalable tech stack to support brand growth, internationalisation, and operational efficiency.

    tech stack
    Alpine.js , 
    Tailwind , 
    Shopify Plus , 
    Recharge , 
    Klaviyo
    View live site
    Solution
    Relaunched Glaze with bold design and scalable Shopify architecture.

    We partnered with Waldencast to relaunch Glaze with a premium Shopify Plus experience, redesigning the site to better reflect the brand’s bold identity and Gen Z positioning. Our work included a full rebuild with improved UX, enhanced performance, and integration of community and content features to support rapid growth across DTC and retail channels.

    more
    4

    REPRESENT
    A content first experience designed to position Represent alongside their luxury contemporaries.
    Design Build Grow
    House of Spoils
    A luxury lifestyle experience that leaves the copycats in their wake.
    Allbirds
    Headless to Shopify Native for D2C darling.
    Ursa Major
    Improved customer lifetime value using subscription data.
    Design & Grow
    all projects

    Awards and recognition