Ecommerce agency for beauty and skincare brands
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
We design, build and grow Shopify and Shopify Plus stores for beauty, haircare and skincare brands, including Glaze, Monpure and Ursa Major.
The short answer
- Beauty customers want to know a product will work for them, so education and social proof sit at the center of the store.
- Replenishment and subscriptions drive repeat purchase.
- Groups with several brands benefit from one codebase that every brand can use.
What beauty and skincare brands need from a store
- Product pages and quizzes that match products to customers
- Education and content hubs
- Subscriptions with easy pause, skip and swap
- Reviews and user-generated content
- Multi-brand architecture for beauty groups
Brands we have worked with
| Brand | Category | What we did |
|---|---|---|
| Glaze (Waldencast) | Haircare | A Shopify Plus relaunch with bold design; legacy sites consolidated into one Shopify Plus architecture |
| Monpure | Scalp and haircare | A premium Shopify Plus store with an education hub and quiz |
| Ursa Major | Natural skincare | Recharge migration and retention analysis |
| Modern Ritual | Men's skincare | A redesign built on its new brand guidelines |
- 32%
- More active subscribers for Ursa Major in six months
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘They keep us informed at all times and always deliver within the provided time frames.’
‘They were professional and personable.’
How we help
FAQs
Can you build product quizzes?
Yes. We designed and built a quiz for Monpure and a recommendation quiz for Years.
Can one Shopify set-up serve several beauty brands?
Yes. For Waldencast we consolidated legacy sites into one Shopify Plus architecture, cutting the time it takes to launch a new storefront.
GROW Beauty
We run GROW Beauty, an event for founders and teams at beauty brands. The 2026 event at Shoreditch House covered TikTok Shop, AI search, personalization and subscriptions, with The INKEY List, Hair Syrup, Skin Rocks and Dermalogica. Read the GROW Beauty 2026 recap.
Keep reading
Book a technical audit
We review your store's code, apps, speed, SEO and integrations, and tell you what to fix first. Or tell us about your project and we will tell you how we would approach it.
GROW Beauty
A day of talks for founders and teams building beauty brands.
GROW Beauty 2026 ran on 16 April at Shoreditch House, with nine sessions on TikTok Shop, AI search, personalization, subscriptions and the systems behind fast-growing brands.
Speakers included The INKEY List, Hair Syrup founder Lucie Macleod, Skin Rocks with Rebuy, 47 Skin, grace & stella, and Glenn from Apostle with Byron from Klaviyo and Ben from Dermalogica.
GROW
