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    What's inside

    A 40-page guide to planning and running a move to Shopify.

    Why migrate: the limits brands hit on Magento, Salesforce Commerce Cloud, WooCommerce, Visualsoft, BigCommerce and custom builds, and what changes on Shopify.

    Your business case: how to map stakeholders and present the costs, benefits, risks and timescale to the people who sign off the project.

    Integrations and data: six ways to move data between Shopify and your ERP, warehouse and order systems, and the steps to migrate each integration, written with High Cohesion.

    Our process: technical and creative discovery, design, build, testing and training your team before launch.

    SEO and content: redirect mapping, pre-migration clean-up, checks on the staging site and monitoring in Search Console, written with Reload.

    Launch: checklists for the weeks before launch, launch day and the weeks after, plus the common issues and how to avoid them.

    Analytics: setting up GA4, Google Tag Manager and server-side tracking on Shopify, and the checks to run after launch.

    Why brands move to Shopify

    Checkout: Shopify reports that its checkout converts up to 36% better than competing platforms, and 15% better on average, in a study by a global consulting firm.Running costs: Shopify hosts, secures and updates the platform, so there are no server upgrades or security patches for your team to manage.Apps: most features brands need, from subscriptions to reviews, install from the Shopify App Store instead of being built from scratch.

    Keeping your rankings

    Most of the risk in a migration is in search.

    We map every old URL to its new Shopify address with a 301 redirect, and crawl the old site for legacy and orphan URLs so none are missed. We clean up weak content before the move, check the new site for duplicate content and canonical tags before launch, and monitor Search Console after it.

    For Suki Tea, we exported the Magento data, reformatted it for Shopify, merged years of blog posts into one blog and imported the redirects before launch. Customers were invited to reactivate their accounts, because passwords cannot move between platforms.

    'Superco delivered on time and to budget; a professional team who are also lovely, I would highly recommend.'

    'Superco
    delivered
    on
    time
    and
    to
    budget;
    a
    professional
    team
    who
    are
    also
    lovely,
    I
    would
    highly
    recommend.'

    Oscar Woolley, Founder, Suki Tea

    FAQs

    It depends on the scope. We moved LSA International from Magento to Shopify in six weeks. A redesign with several system integrations takes longer.

    Not if the migration is planned properly. We map every old URL to its new address with 301 redirects, carry over titles, descriptions and structured data, and check rankings after launch.

    Products, collections, customers, order history, blog posts and pages. Customer passwords cannot move between platforms, so we plan how customers will log in after launch.

    Magento and Adobe Commerce, WooCommerce, Salesforce Commerce Cloud, Visualsoft, custom builds and headless set-ups.

    Yes. We have connected Shopify to Kerridge and Sage, and work with integration partners such as High Cohesion for larger systems.

    All FAQs

    Awards and recognition