overview
solution
Optimising retention using customer data
We supported the migration to Recharge to collect better data about Ursa Major's customers. We then used browser, subscription, cancellation and order data to devise a list of recommendations for the Ursa Major team.
Our analysis included; funnel, cohort, sentiment and cancellation reasons.
Recommendations were prioritized focusing on low cost, high return ideas.
result
With a smooth migration to Recharge and our set up of cancellation flows, we helped Ursa Major make use of a much better platform to increase their number of active subscribers.
32% Increase in subscribers over 6 months
32%
Increase
in
subscribers
over
6
months
