Recharge subscription agency
By Tom Carew and Tom Mucklow-Norell · Published 18 October 2026
Superco is an official Recharge partner. We design, build and grow subscription programs on Shopify and Shopify Plus for food, drink, pet, skincare and supplement brands. Ursa Major's active subscribers rose 32% in six months after we moved it to Recharge.
The short answer
- Most churn comes from customers who cannot easily pause, skip or swap, so they cancel instead.
- A good subscription offer starts on the product page: clear savings, clear delivery options, no surprises.
- We work with Recharge as a partner and have also built on Skio. We recommend a platform after looking at your products and churn.
Subscription features we have built
| Feature | Brand | What it does |
|---|---|---|
| Custom account area | Minor Figures | A fully branded Recharge portal for managing subscriptions. Churn fell 15% |
| Account area and bundle builder | Naturaw | Custom Recharge integration for a raw pet food brand |
| Recommendation quiz | Years | Sets a dog's food plan from its size, age and breed |
| Feeding calculator | Naturaw | Multi-step onboarding that recommends how much food to order |
| Cancellation flows and retention analysis | Ursa Major | Recommendations ranked by cost and likely return. Subscribers rose 32% |
| Subscription portal on Skio | Puresport | Pause, skip, swap flavours and change delivery dates |
How we reduce churn
- Make pausing, skipping and swapping easier than cancelling.
- Ask why people cancel, and act on the most common answers.
- Use cancellation flows that offer a pause or a different product.
- Send renewal, failed payment and win-back emails from Klaviyo, using Recharge data.
- 32%
- More active subscribers for Ursa Major in six months
- 15%
- Lower churn for Minor Figures after we rebuilt its account area
- 4.9/5
- Average rating from 58 verified Clutch reviews
‘Superco helped us prioritize the one thing that was going to drive the most revenue.’
What to ask any subscription agency
- Which subscription platforms have you built on, and why would you choose one over another for us?
- How will you move our existing subscribers without missed renewals?
- Can you build a portal that matches our brand?
- How will you measure churn, and what will you change first?
‘Superco’s efforts helped us exceed our revenue targets.’
Red flags
- Subscribers are moved without testing renewals first.
- No plan to measure churn before and after changes.
- The customer portal is left as standard, with no pause, skip or swap.
- Subscription emails are not connected to Klaviyo.
FAQs
Can you move our subscribers to Recharge from another app?
Yes. We plan the move so subscribers keep their delivery schedules, and test renewals before switching. We supported Ursa Major's migration to Recharge.
Recharge, Skio or Shopify Subscriptions: which should we use?
It depends on your offer and how much you want to customize. We recommend a platform after looking at your products, pricing and churn.
Can you build a custom subscription portal?
Yes. We have built custom Recharge account areas for Minor Figures and Naturaw that match each brand's design.
Do you also run email for subscribers?
Yes. We connect Recharge to Klaviyo for renewal, failed payment and win-back flows. See Klaviyo.
Keep reading
Talk to us about subscriptions
Tell us your current churn and how subscribers manage their orders today. We will tell you what we would change first.
Not sure where to start? Ask for a technical audit. We review your store's code, apps, speed, SEO and integrations, and tell you what to fix first.
