Grow Beauty 2026
GROW Beauty Agenda
A working breakfast on the Shoreditch House rooftop before the sessions began.
Soar With Us on scaling modern beauty brands, followed by a panel with 47 Skin on how brand, performance marketing and AI work together.
How The INKEY List builds an omnichannel brand, and how TikTok shapes discovery, conversion and long-term growth.
How TikTok Shop is changing beauty, from shopping habits to new routes to purchase, with Caroline Finn, CMO of grace & stella.
Novos and Superco on how search is changing, from traditional SEO to AI assistants, and what brands need to do to stay visible.
How Skin Rocks uses Rebuy for personalization: merchandising, bundles, routines and conversion tests.
Glenn from Apostle, Byron from Klaviyo and Ben from Dermalogica on the basics of a strong beauty brand, from email and customer experience to AI, virtual try-on and personalization.
Recharge and Dr Stine on subscription programs that keep beauty customers: flexibility, transparency and long-term loyalty.
Founder Lucie Macleod and social lead Lucy on how Hair Syrup grew into one of the UK's fastest-growing beauty brands through building in public, social-first marketing and community. Hosted by Archie from Superco.
Brightpearl on the systems and processes behind smoother operations, with examples of how brands use it day to day.
About GROW
GROW is Superco's event series for ecommerce founders and teams.
Each GROW event focuses on one sector, with talks from founders, operators and the platforms they use. GROW Beauty covered the questions beauty brands raise with us most: TikTok Shop, being found in AI search, personalization and keeping subscribers.
If you run a beauty and skincare brand on Shopify, see how we work with beauty and skincare brands, or read the recaps from our other events.
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