Superco and Rebuy
By Tom Carew and Tom Mucklow-Norell · Published 19 October 2026
Rebuy makes personalization tools for Shopify brands: smart carts, product recommendations, bundles and post-purchase offers. Superco is a Rebuy Silver Certified partner and builds custom Rebuy set-ups into Shopify stores.
The short answer
- Rebuy lists Superco as Silver Certified in its partner directory, with custom widget work among our listed expertise.
- Rebuy's partner tiers are Bronze, Silver and Gold.
- Rebuy has sponsored and presented at GROW, Superco's events for ecommerce teams.
What Rebuy does
Rebuy was founded in 2017 and is based in Minneapolis. Its tools include Smart Cart, merchandising widgets for recommendations, dynamic bundles and a bundle builder, checkout extensions, post-purchase offers, smart search and A/B testing. Most of them aim to raise order value and repeat purchase by showing the right product at the right point.
Where we help
| Area | What we do |
|---|---|
| Smart Cart | Design and build the cart drawer, including upsells, free delivery progress and subscriptions |
| Recommendations | Place widgets on product, cart and account pages without slowing them down |
| Bundles | Build bundle builders and fixed bundles that work with stock and fulfilllment |
| Custom widgets | Build Rebuy widgets that match the store's design system |
| Testing | Set up A/B tests and read the results with the client team |
The people
- Valeria Granda, General Manager, UK and EMEA, Rebuy
- Tom Carew and Tom Mucklow-Norell, co-founders of Superco
Does Rebuy work with Recharge subscriptions?
Yes. Rebuy's cart and widgets can offer subscription options from Recharge, and we set them up so the cart shows the right price and delivery frequency.
Related pages
Talk to us about personalization
Tell us where order value or repeat purchase is falling short, and we will look at the cart and product pages.
