Services
Strategy and design
We design the experience around your customers, from the first research workshop to the finished pages. Every design decision starts with how your customers shop.
Customer experience strategy
We research your customers and your data, then give you a plan for the site, offer, merchandising and CRM, in priority order.
About CX strategyUX and UI design
We design pages that look like your brand and are easy to use, and review them with you before any code is written.
About design and developmentJourney mapping and user flows
We map how customers move from their first visit to their second order, and show where they drop out and why.
About our customer experience workContent and art direction
We plan the content and visual direction for your site, so pages, campaigns and product content look and read as one brand.
Development
As a Shopify Platinum Partner, we build stores your team can run without a developer. We plan site speed, SEO and the technical set-up from the start.
Shopify theme development
We build custom Online Store 2.0 themes, so your team can edit pages and sections in the theme editor.
About design and developmentHeadless to native Shopify
Headless builds cost more to run and change. We move brands to a native Shopify theme, as we did for Allbirds and Cannaray, and keep headless only where it earns its cost.
About moving off headlessIntegrations
We connect Shopify to your ERP, warehouse, CRM and subscription systems. We have connected Shopify to Kerridge and Sage.
About ERP integrationMigrations to Shopify
We move you from Magento, WooCommerce, Salesforce or a custom build, and protect your search rankings with redirects and checks after launch.
About Shopify migrationB2B and wholesale
We build B2B and trade stores on Shopify Plus, as we have for Kopparberg, Funkin Cocktails, Naturaw and Ceva.
About Shopify B2B
Growth
Our in-house specialists cover conversion testing, SEO and AI search, email and SMS, and retention. Most clients run this as a monthly retainer, and we also take on single projects.
SEO and AI search
We improve your rankings in search and your visibility in AI answers. For Milamend, ranking keywords rose 321% in three months and AI citations went from none to 22.
About the growth retainerConversion testing
We run A/B tests where there is enough traffic to read the result, and keep the changes that work.
About conversion testingEmail, SMS, WhatsApp and push
We set up and run Klaviyo, from moving you onto it to fully managed email and SMS.
About KlaviyoSubscriptions and retention
We plan and build subscription programs on Recharge, and use cancellation reasons to cut churn. For Minor Figures, a custom account area cut churn by 15%.
About Recharge subscriptions
Ecommerce management
Our in-house ecommerce managers can run your store day to day, and work with your leadership team on objectives, trading plans and priorities.
Store management and merchandising
We plan and run sales, update products and report on how the store is trading.
About the growth retainerRoadmapping and prioritisation
We turn research and data into a plan, scored for effort against impact, so your team works on what matters most first.
About CX strategyForecasting and modeling
We build forecasts with you to plan investment and set targets for the year ahead.
Results
Rated 4.9 out of 5 from 58 reviews on Clutch.
Tileflair: four customer personas from a CX audit, then a Shopify Plus rebuild with Kerridge ERP.
Allbirds: the Canada and South Korea stores moved from headless to a native Shopify theme.
Ceva: four brands on one Shopify Plus codebase, across more than 20 sites in eight countries.
Ursa Major: 32% more subscribers in the six months after we moved them to Recharge.
Milamend: 321% more ranking keywords and 13% more organic traffic in three months.
Case studies
Next steps
Most projects start with a conversation about your customers.
Tell us what you sell, where your store is today and what you want to change. We'll suggest where to start, whether that's a strategy, a build or a monthly retainer.
For guides, comparisons and sector pages, see our Shopify expertise.
