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    overview

    Iconic oat milk and coffee brand, Minor Figures, entrusted Superco to build a new digital experience on Shopify Plus.

    The goal was to build a consistent brand experience from the moment a customer landed on the site, through to managing their subscription.

    tech stack
    Shopify Plus , 
    Recharge
    view live
    solution
    Unique end-to-end brand experience

    We supported their design team, creating a stripped-back user experience that delivers a simple purchase and subscription journey, while also feeling entirely “Minor Figures”.

    We then built a custom, lightweight Shopify theme to deliver a rapid site experience that converts. We also built out a custom Recharge account section to provide a deeply branded subscription management experience.

    Superco delivered the project and website to specification. Their project management style was pretty flexible — we had some very specific design requirements, and I was able to work closely with their team to get the result we wanted.

    Superco
    delivered
    the
    project
    and
    website
    to
    specification.
    Their
    project
    management
    style
    was
    pretty
    flexible
    —
    we
    had
    some
    very
    specific
    design
    requirements,
    and
    I
    was
    able
    to
    work
    closely
    with
    their
    team
    to
    get
    the
    result
    we
    wanted.

    - George Phillips - Digital Products Lead

    result

    We delivered a clean, fast digital experience that showcases the unique world of Minor Figures and delivers a simple and effective shopping and subscription experience for the brand — helping to reduce churn by 15%

    15% Churn Reduction

    15%
    Churn
    Reduction

    It’s time to elevate your customer experience with expert guidance.

    work with us

    Awards and recognition