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The Challenge

Milamend is a hormone balance supplement brand with big ambitions to reach more customers through organic growth. Their aim was to reach people actively searching for the problems its products could help solve, and turn that visibility into engaged visits and ultimately sales.

But there was work to do first. Technical SEO issues were limiting the site's performance, while Milamend needed a stronger content foundation to create more opportunities to appear for the high-intent searches that mattered to the business.

services
tech stack
Shopify Plus , 
Klaviyo

The Solution

We started by strengthening the foundations of Milamend's organic search presence, addressing technical SEO issues across the site and making it easier for search engines to find and understand its content.

Alongside this, we developed a new SEO-friendly blog and ongoing content strategy focused on the questions and searches most relevant to Milamend's customers and products.

The goal wasn't simply to increase impressions or traffic. We wanted Milamend to be more visible when potential customers were actively looking for products like theirs (and give more of those people a reason to visit the site). 

The Output

A stronger organic presence, built to keep growing.

Milamend had a healthier technical foundation for search, alongside a new home for useful content that could continue opening up opportunities to reach potential customers.

The work also expanded Milamend's visibility across high-intent searches including hormone balance supplements, PCOS supplements and hormone balance drink.

The Impact

Within three months, organic search had become a stronger channel for Milamend, reaching more customers who were already searching for its products and bringing more of them to the site.

result

321%  Increase in ranking keywords

68% Increase in organic click-through rate

13% Increase in organic traffic

7.8 Average search position

“It’s been a pleasure working with Superco. From day one, they felt like an extension of our team. They’ve helped us lay the foundation for organic search, reaching more high-intent customers by increasing organic traffic in just a few months.”

Lucas Labelle, CEO, Milamend 

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