The challenge
Cordings has made classic country clothing from British tweed and traditional cloth since 1839, and sells online and from its store on Piccadilly. Its tailoring comes in a wide range of fits, chest sizes and leg lengths, often with hemming made to order.
The brand wanted to leave Magento for Shopify Plus without losing what worked: its look, its search rankings and its customer and order history. It also wanted one view of customers across the website and the shop, more control over merchandising, and a site that sold properly to the UK, Europe and the US.
Solution
A lift-and-shift onto Shopify Plus, joined up with the shop.
We began with a paid discovery, including a POS and online workshop in London, a full technical architecture, a review of how data should flow between the Genesis ERP and Shopify, and an SEO risk assessment and migration plan. We then rebuilt the existing design as a custom Shopify Plus theme.
Tailoring was the hardest part. We built the purchase stack to handle color, fit (short, regular or long, combined with chest sizes such as 40S or 44L) and custom hemming, such as a turn-up at 29.5 inches, without hitting Shopify’s variant limits. Product pages add Feefo reviews, a wishlist and a ‘Check In Store Stock’ button, and collection pages can carry promotions and newsletter sign-ups within the product grid.
We connected Genesis by FTP, migrated products, customers and order history from Magento with Matrixify, and carried the SEO across. We set up Shopify Markets for the US and kept Global-e for the rest of the world. In the Piccadilly store, we replaced the old tills with an iPad-based Shopify POS, set up click and collect and ship to store, and added email capture at the till so online and in-store customers share one profile. We trained the team in London and Andover, and the new site went live on 6 August 2026.
What we built
The build
- A Magento to Shopify Plus migration onto a custom theme
- Sizing, fit and custom hemming built into the purchase stack
- Genesis ERP integration by FTP
- Products, customers and order history migrated, with the SEO carried across
- Shopify POS in the Piccadilly store, with click and collect and ship to store
- Shopify Markets for the US and Global-e for the rest of the world
- Feefo reviews, a Swym wishlist, Klaviyo email and back-in-stock alerts, and Shiptheory fulfillment
Technology: Shopify Plus, Shopify POS, Shopify Markets, Global-e, Genesis ERP, Klaviyo, Feefo, Swym, Shiptheory and Matrixify.
Impact
The result
Cordings now runs its website and its Piccadilly shop on one Shopify Plus platform, with tailoring customers can order in the exact fit and length they need, and one view of each customer online and in store.
