Schplendid: a sofa shop that makes choosing online easy
We designed and built a Shopify store that guides customers through size, fabric and free samples, and have supported Schplendid on a growth retainer since launch.
The challenge
Schplendid sells sofas direct to customers, so most of the buying decision happens on the website. A sofa is a large purchase, and customers want to know it will fit their room and how the fabric will look and feel.
Each sofa comes in several sizes and fabrics and, for some, leg finishes and modular layouts. The site had to show that choice without overwhelming people, and answer the questions a showroom would: delivery, returns and guarantees.
Solution
Size, fabric and samples, one clear step at a time.
We built the product page around clear steps: choose a size or layout, then a fabric. We built the modular layouts and leg options as product variants, so every sofa uses one page template, and each size shows its dimensions.
Fabrics sit under four tabs (velvets, light linen, heavy linen and mohair), and the gallery switches to the chosen fabric straight away. Customers can order six free fabric samples through checkout and feel them at home before they buy. We switched on Shopify’s 3D view, so customers can spin a sofa and see it from every side. Delivery, the 50-day trial and guarantees sit next to the buy button.
We connected Klaviyo, Reviews.io, Gorgias, Guardsman and the warehouse system, and trained the team to run the store themselves. We went from start to launch in two months, in 2025.
What we built
The build
- Product pages that take customers through size or layout, then fabric
- Modular layouts and leg options built as variants on one template
- A gallery that switches to the chosen fabric instantly, plus a 3D view
- A free fabric sample selector, with up to six swatches per order
- Guardsman warranty at the point of purchase
- Reviews, email, customer service and warehouse systems connected
Technology: Shopify, Klaviyo, Reviews.io, Gorgias, Guardsman, Google Analytics 4, Google Shopping, Meta, Pinterest and a custom app for the warehouse.
Impact
The result
Customers can check the size, see their fabric on the sofa, spin it round and try samples at home before they buy. The Schplendid team runs the store day to day using the theme sections and training we provided, and we have supported the brand on a growth retainer since launch.
