Tileflair: Shopify Plus and ERP case study

overview

Tileflair had seen digital rivals popup and challenge them from an online sales and brand perception standpoint. The current site was hard to use and failed to reflect where the retailer was or aspired to be.

The project was to move the perception of the brand into a more aspirational space, supporting with the design process for customers, and differentiating themselves from lower end & less prestigious national brands.

services

Design ,

Build ,

Grow

tech stack

Shopify Plus ,

Rebuy ,

Klaviyo ,

Yotpo

Solution

We started with a Customer Experience Audit: surveying customers, interviewing shop-floor staff and reviewing Tileflair's customer data.

That gave us four customer personas to design for. The new site was built to compete with Tileflair's online-only rivals and to support customers through the design process.

Alongside the design, we worked with partner High Cohesion to integrate Kerridge ERP into the new Shopify Plus stack. Online sales have risen since launch, and Tileflair can now follow customers between its showrooms and its website. We continue to support the brand through our Growth & Maintenance retainer, CRO and email marketing.