The challenge
Naturaw makes raw dog food from 100% British meat and high-welfare ingredients, in plastic-free packaging, and is a certified B Corp. Dogs eat every day, so most customers buy on repeat, and many build their own box of recipes. The brand also sells to breeders and trade customers.
Naturaw needed a platform that could handle that mix of subscriptions, custom boxes and trade orders in one place.
Solution
Built around how dog owners buy.
We moved Naturaw from WooCommerce to Shopify Plus and built the buying journey around how dog owners shop.
A bundle builder lets customers put together their own box of recipes, and a custom Recharge integration turns it into a subscription they can change as their dog’s needs change. For breeders and trade customers, we built a separate trade area on the same store.
What we built
The build
- A WooCommerce to Shopify Plus migration
- A bundle builder for custom boxes
- A custom Recharge integration for subscriptions
- A trade area for breeders and trade customers
Technology: Shopify Plus, Recharge, Klaviyo and Trustpilot.
Impact
The result
Naturaw now runs direct, subscription and trade sales from one Shopify Plus store, with a box builder and subscriptions that fit the way dog owners buy.
