Shopify case studies for UK fashion brands
Fashion
We design, build and grow Shopify Plus stores for fashion and jewellery brands, from Jermyn Street tailoring to global streetwear.
Fashion is the largest online retail category in the UK, and one of the hardest to get right. Shoppers expect editorial content, fast product discovery, accurate sizing and easy returns, often across several countries and currencies.
Our work for Represent won Best New Business Campaign at the European Agency Awards 2023. We moved Sanne from Odoo to Shopify Plus with body scanning and a video concierge, moved New & Lingwood from Magento to Shopify Plus with a custom theme, and brought Allbirds' Canadian and South Korean stores from headless onto native Shopify.
What we do
Fashion sites that sell the brand as well as the product.
We start with your customers: how they find you, what makes them buy and why they send things back. That shapes the experience strategy and the design.
We then build on Shopify Plus and connect the systems fashion brands run on, such as ERP, product data, search and merchandising, reviews and email. After launch we stay on to grow the store, through conversion testing, retention, international markets and AI search.
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FAQs
Yes. We moved New & Lingwood from Magento to Shopify Plus with a custom theme. We redirect every old URL and carry over products, customers and order history so you keep your search rankings.
Yes. We set up Shopify Markets for local currencies, languages and pricing, and moved Allbirds' Canadian and South Korean stores from headless to native Shopify.
No. Fashion is one of our main sectors, alongside beauty and wellness, home, food and drink, and pet. Working across sectors means ideas travel from one to another.
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