Ecommerce Agency for Beauty & Skincare Brands

Beauty and skincare

Beauty customers want to know a product will work for them before they buy it, and come back when it runs out.

Education and social proof sit at the centre of the store: routines, ingredients, reviews and real customers. Replenishment and subscriptions drive repeat purchase, and groups with several brands benefit from one codebase every brand can use.

We start with a customer experience strategy, as we did for Glaze and Karen Betts, so the store answers the questions customers ask at the counter.

How we help

What beauty and skincare brands need from a store

Stores that educate, match products to customers and bring them back.

Product pages and quizzes that match products to customersEducation and content hubsSubscriptions with easy pause, skip and swapReviews and user-generated contentGifting and setsMulti-brand architecture for beauty groups

Growth after launch

Replenishment and loyalty decide margins in beauty.

Subscription migration and retentionEmail with KlaviyoConversion testing on product pagesSEO for ingredient and concern searchesGrowth and maintenance retainersOngoing development

Beauty and skincare work

Glaze

Customer experience strategy, a Shopify Plus relaunch and years on retainer

Karen Betts

A customer experience workshop, then a store for first-time buyers

Ursa Major

32% more active subscribers in six months after the move to Recharge

Monpure

A premium Shopify Plus store with an education hub and quiz

all case studies

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

Glaze (Waldencast): customer experience strategy, a Shopify Plus relaunch, legacy sites consolidated into one architecture, and a growth and maintenance retainer for several years.

Ursa Major: 32% more active subscribers in six months after the move to Recharge.

Monpure: a premium Shopify Plus store with an education hub and quiz.

Karen Betts: a customer experience workshop, then a store designed around first-time buyers.

Modern Ritual: a redesign built on its new brand guidelines.

Case studies

‘They keep us informed at all times and always deliver within the provided time frames.’

Department Head, Waldencast

FAQs

Yes. We designed and built a quiz for Monpure and a recommendation quiz for Years that sets a plan from each customer’s answers.

Yes. For Waldencast we consolidated legacy sites into one Shopify Plus architecture, cutting the time it takes to launch a new storefront.

Yes. Ursa Major added 32% more active subscribers in six months after its move to Recharge. See Recharge subscriptions.

Yes. For Karen Betts we ran a customer experience workshop, then designed a store that guides first-time buyers to the right products.

Yes. Glaze has been on a growth and maintenance retainer with us for several years.

All FAQs

Talk to us about your beauty brand.

Talk to us

Ecommerce agency for beauty and skincare brands