Shopify B2B and Wholesale Agency

B2B and wholesale

Shopify Plus runs B2B and D2C from one admin, with company accounts, price lists and payment terms.

Some B2B models fit better on a separate store, such as a white-label site for professionals. Most depend on the ERP, so plan the integration first: which system owns trade prices, terms, stock and orders.

We have built trade sites for drinks brands, an on-trade marketing store, wholesale and pre-order areas, a white-label store for vets, and a connector for US wholesale orders.

How we help

Shopify Plus B2B features

Built into Shopify Plus, so trade and D2C share one admin.

Company accounts with several buyers and locationsCustomer-specific price lists and volume pricingPayment terms and invoicingQuick order for repeat buyersShopify Functions for trade discount, shipping and payment rulesTrade and D2C in one store, or separate stores

What we build

From trade logins to wholesale platforms.

Trade and wholesale sitesOn-trade and marketing kit storesWhite-label stores for professionalsWholesale pre-orders by seasonConnectors to wholesale platforms such as MarketTimeERP integration for trade prices and terms

B2B work

Funkin Cocktails

B2B and trade sites on Shopify Plus, after its move from Magento

Kopparberg

Behind the Bar, a B2B store for on-trade point-of-sale kits

Powder

Wholesale areas and a MarketTime connector for US wholesale

Ceva

A white-label B2B store for vets in the US

all case studies

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

Funkin Cocktails: D2C and B2B moved from Magento to Shopify Plus, followed by FUNKIN Tradehub, FUNKIN B2B and a US site.

Kopparberg: Behind the Bar, a store that limits bartenders to one point-of-sale kit every six months, with digital and physical kits.

Powder: wholesale areas and season pre-orders for UK and EU buyers, and a custom connector that brings MarketTime orders from US retailers into Shopify.

Ceva: a white-label B2B store for veterinary professionals in the US.

Naturaw: a separate trade login on its Shopify Plus store.

Case studies

‘Superco helped us turn vague requirements into a coherent B2B product. They were easy to deal with and delivered on time and budget.’

Marketing Director, Kopparberg

FAQs

Shopify’s native B2B features are part of Shopify Plus. Simpler trade set-ups can work on other plans with apps, and we will tell you which fits.

Yes. Shopify Plus lets trade customers see their own prices and terms in the same store. A separate store suits different branding or catalogues, as with Ceva’s store for vets.

Yes. We built a custom connector between MarketTime and Shopify so Powder’s US wholesale orders arrive in its store.

Usually from your ERP, through a connector, an integration partner or custom code. See Shopify ERP integration.

Should our trade customers use the same store as D2C, or a separate one?

How will trade pricing and terms come from our ERP?

How will buyers reorder quickly?

How will you handle approvals, credit limits and invoices?

All FAQs