Ecommerce Agency for Health & Wellness Brands

Health and wellness

Wellness customers research before they buy, and they buy again.

Product pages have to explain ingredients, use and results, within the advertising rules for your category. Customers search for the problem before the product, which makes organic search worth the effort, and most products are repeat purchases, so subscriptions and retention matter as much as the first sale.

We have built and grown stores for sports nutrition, recovery equipment, CBD, adaptogens, skincare and home fitness. Many of these projects started with a customer experience strategy, so the store answers the questions customers bring to it.

How we help

What wellness brands need from a store

Stores that explain the product, earn trust and bring customers back.

Product pages and content hubs on ingredients, use and resultsSubscriptions with easy pause, skip and swapCommunity, events and membership areasSEO aimed at the problems customers search forPages your compliance team can review and changeReviews and lab reports close to the product

Growth after launch

Most wellness revenue comes from customers who return.

Subscription migration and retentionEmail and SMS with KlaviyoConversion testing across the funnelTechnical SEO and contentCustomer service with GorgiasOngoing development

Wellness work

Puresport

A rebuilt Shopify Plus site with a community section and Skio subscriptions

Reebok Smart Ring

A Shopify launch in five weeks, with a sizing kit that ships before the ring

Valerie

A new Shopify store for a women’s health launch, with Skio subscriptions

Cannaray

Headless to a faster native Shopify site, with subscriptions and a content hub

Myomaster

A strategy workshop, then product pages for high-priced recovery equipment

Ursa Major

32% more active subscribers in six months after the move to Recharge

London Nootropics

An unstable build fixed, then A/B tests across the funnel

Fold

An experience map and a new Shopify Plus site for a home reformer brand

all case studies

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

Ursa Major: 32% more active subscribers in six months after the move to Recharge.

Milamend: ranking keywords up 321% and organic traffic up 13% within three months of our SEO work.

Cannaray: moved off headless to a faster native Shopify site, kept its rankings and added subscriptions, a content hub and site search.

Puresport: a rebuilt Shopify Plus site with a community and events section and a Skio subscription portal.

London Nootropics: an unstable build taken over and fixed, then A/B tested across the funnel.

Myomaster: a customer experience strategy workshop, then product pages that sell high-priced recovery equipment.

Case studies

‘Superco was flexible and acted as a consultant to challenge the brief instead of just doing as they were told.’

Olly Johnson, Co-Founder, Valerie

FAQs

Yes. We build subscription offers, product page options and customer portals for pausing, skipping and swapping flavours. Ursa Major added 32% more active subscribers in six months after its move to Recharge. See Recharge subscriptions.

Yes. For Milamend we fixed technical SEO, improved metadata and internal linking, and launched a blog. Ranking keywords rose 321% and organic traffic 13% in three months.

Yes. We moved Cannaray from headless to native Shopify and worked with fourfive on its move to Shopify. We plan product pages and checkout around the rules for the category.

Yes. We took over London Nootropics’ Shopify code after an unstable build, fixed the structural problems and then ran A/B tests.

Yes. Myomaster and Fold both sell equipment that customers research for weeks. We start with a customer experience strategy so the product pages answer those questions.

All FAQs