overview
Solution
Relaunched Glaze with bold design and scalable Shopify architecture.
We started with a customer experience strategy for Glaze, to understand who its customers are and what the site needed to do for them. We then partnered with Waldencast to relaunch Glaze with a premium Shopify Plus experience, redesigning the site to better reflect the brand’s bold identity and Gen Z positioning. Our work included a full rebuild with improved UX, enhanced performance, and integration of community and content features to support rapid growth across DTC and retail channels.
Ongoing
A growth and maintenance retainer.
Since the relaunch, Glaze has been on a growth and maintenance retainer with us for several years. We keep the store running and keep improving it, with new features, fixes and conversion work planned with the team.
