International Expansion on Shopify

International

Shopify Markets handles currencies, languages and domains from one store, which suits most brands.

Expansion stores suit very different catalogues, teams or brands in each country. Either way, fulfilment, duties and local payment methods matter as much as the storefront.

We have run multi-country groups from one codebase, moved local stores off headless, and launched brands in the US and across Europe.

How we help

Markets or expansion stores?

The right set-up depends on catalogue, teams and brands.

Shopify Markets: one store, several marketsMarket-specific prices and availabilityLocal currencies, languages and domainsExpansion stores: a store per country or brandLocal teams running their own storeOne codebase shared across every site

What else has to work

The storefront is only part of selling abroad.

Duties and taxes in each marketLocal payment methodsWarehouses and stock syncDelivery promises by countryLocal SEO and hreflangCustomer service across time zones

International work

Ceva

Four brands across eight countries on one Shopify Plus codebase

Allbirds

Canada and South Korea moved to a native Shopify Plus theme

Finesse

A Shopify rebuild selling in more than 30 countries

Powder

International markets, warehouses and US wholesale

Sanne

Shopify Plus in five currencies

HexClad

US and UK Shopify Plus stores

all case studies

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

Ceva: four brands across eight countries on one Shopify Plus codebase, so a new section works on every site.

Allbirds: Canada and South Korea moved to a native Shopify Plus theme the local teams run, with Shopify POS.

Finesse: a Shopify rebuild selling in local currencies in more than 30 countries.

Powder: international markets and warehouses, and a MarketTime connector for US wholesale.

Sanne: Shopify Plus in five currencies.

Funkin Cocktails: a US site to support North American expansion.

Case studies

‘We appreciated their simple, straightforward workflow and consistent communication.’

James Howell, Head of Digital Marketing, Ceva

FAQs

Markets suits most single-brand stores. Separate expansion stores suit very different catalogues, local teams or several brands, as with Ceva and Allbirds.

Yes. Ceva runs four brands across eight countries from one Shopify Plus codebase, so improvements roll out to every site.

Yes. We built Funkin Cocktails’ US site, work with Finesse and HexClad in the US, and connected Powder to MarketTime for US wholesale.

Should we use Shopify Markets or separate stores?

How will prices, duties and taxes work in each country?

Where will orders ship from, and how will stock sync?

Who will run each store day to day?

All FAQs