Ecommerce Agency for Fashion & Apparel Brands

Fashion and apparel

Fashion stores sell on brand and content as much as on product.

Fashion is one of the largest online retail categories, and one of the hardest to get right. Shoppers expect editorial content, fast product discovery, accurate sizing and easy returns. Many brands also sell wholesale, run shops and trade in several countries at once.

We have built stores for luxury streetwear, made-to-order womenswear, heritage menswear, fast fashion and footwear. Our work for Represent won Best New Business Campaign at the European Agency Awards 2023.

How we help

Design and build

We design stores that carry the brand on every page, then build them on Shopify Plus around the systems fashion brands run on.

Content-led design and custom themesMerchandising and search, such as Tagalys and NostoAccounts with returns, tracking and wishlistsInternational markets, currencies and warehousesERP and product data, such as NetSuite and ZedonkShopify POS for shops

Grow

After launch we stay on to grow the store, working on what decides margins in fashion.

Conversion testingSizing, fit and returnsEmail and retention with KlaviyoSEO and AI searchDrops and launchesOngoing development

Fashion work

Represent

A content-first Shopify Plus site for the British luxury streetwear label.

Sanne

Odoo to Shopify Plus, with body scanning and a video concierge.

Finesse

A Shopify rebuild for an AI-driven fashion house.

Murci

A new Shopify site and app for a UK womenswear brand.

Allbirds

Canada and South Korea moved from headless to native Shopify.

New & Lingwood

Magento to Shopify Plus for the Jermyn Street outfitter.

Rastah

Customer experience strategy and a redesign for a South Asian menswear label.

Iron Heart

Customer experience strategy, a redesign and a growth roadmap for Japanese denim.

+44

Customer experience strategy, custom connectors and growth on retainer.

Powder

A new Shopify site and a US wholesale connector for a Scottish accessories brand.

Cordings

Magento to Shopify Plus, Genesis ERP and Shopify POS for the Piccadilly country clothier.

Cult Mia

Shopify development and growth on retainer for a marketplace of independent designers.

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

Represent: a content-first Shopify Plus site, with NetSuite, Zedonk, Ometria and Tagalys.

Sanne: Odoo to Shopify Plus, with True To Form body scanning across 39 sizes and a Bambuser video concierge.

Finesse: a Shopify rebuild selling in local currencies in more than 30 countries, with returns through SWAP.

Murci: a new Shopify site and app built around drops, edits and the #MURCIMUSES community.

Allbirds: the Canada and South Korea stores moved from headless to native Shopify, with Shopify POS.

Powder: a new Shopify site, international markets and warehouses, and a custom connector to MarketTime for US wholesale.

New & Lingwood: Magento to Shopify Plus in about two months.

Iron Heart and Rastah: customer experience strategies, then redesigned Shopify sites.

Case studies

‘Their work ethic was incredible, and we felt like Superco was our team.’

Jeewoo Park, Director, Commercial, Allbirds South Korea

FAQs

Yes. We moved New & Lingwood from Magento to Shopify Plus, kept its design, improved navigation and trained the team to run the store. We redirect every old URL and carry over products, customers and order history. See Shopify migration.

Yes. Shopify Markets and expansion stores handle local currencies, languages and domains. Finesse sells in more than 30 countries, we set up international markets and warehouses for Powder Design, and we moved Allbirds’ Canadian and South Korean stores from headless to native Shopify.

Recent fashion stacks we have worked with include NetSuite, Zedonk, Odoo, Tagalys, Nosto, SWAP, Ometria, True To Form and Bambuser.

Yes. We run growth retainers covering conversion testing, retention, SEO and AI search, and ongoing development. See growth and optimisation.

All FAQs