Ecommerce Agency for Food & Drink Brands

Food and drink

Food and drink brands sell direct, to trade and in shops at once, and they live on repeat purchase.

The store often has to handle more than one channel: D2C, trade or on-trade, and customers who first met the brand on a supermarket shelf. Subscriptions, reordering and email keep them coming back, and seasonal peaks such as Christmas and gifting need a store that holds up under load.

We start with a customer experience strategy, so the site does a job the shelf cannot: the full range, bundles, subscriptions and the story behind the product.

How we help

What food and drink brands need from a store

Stores that sell the range, the subscription and the occasion.

D2C and trade or on-trade channels side by sideSubscriptions, bundles and easy reorderingGift cards and gifting journeysProduct pages that sell flavour, provenance and occasionStore locators for retail stockistsEmail for replenishment and seasonal campaigns

Growth after launch

Repeat purchase drives most food and drink revenue.

Subscription and retention programmesEmail with KlaviyoConversion testing on bundles and the basketSeasonal and gifting campaignsSEO and recipes contentOngoing development

Food and drink work

GAIL’s

A code and UX audit, then checkout fixes for the London bakery

The Ivy

Toggle gift cards and shop products in one basket

XOXO

Customer experience strategy and a new Shopify site for a prebiotic soda

Stocked

A new Shopify site for a frozen meal subscription brand

Funkin Cocktails

D2C and B2B from Magento to Shopify Plus

Field & Flower

Magento to Shopify Plus and Recharge in three months, with a box builder

Kopparberg

Behind the Bar, a B2B store for on-trade kits

Suki Tea

A new design, a Sage integration and SEO and data migration

Minor Figures

A custom Recharge account area that cut churn by 15%

food and drink case studies

Results

Rated 4.9 out of 5 from 58 reviews on Clutch.

GAIL’s: a code and UX audit of its Shopify set-up, then a custom checkout extension that enforces the 48-hour order cut-off and phone number validation for deliveries.

The Ivy: Toggle gift cards sold alongside shop products in one basket, with redemption and part payment at checkout.

Funkin Cocktails: returning customer rate up 98% since its move from Magento to Shopify Plus, followed by trade, B2B and US sites.

Minor Figures: a custom Recharge account area that cut subscription churn by 15%.

Little Saints: email nurture performance up between 50% and 150% within weeks.

XOXO and Stocked: customer experience strategy and new Shopify sites for a prebiotic soda and a frozen meal subscription brand.

Kopparberg: Behind the Bar, a B2B store for on-trade point-of-sale kits.

The Ivy: a gift card experience built on Toggle’s API, sold alongside products in one basket.

Case studies

‘Superco helped us turn vague requirements into a coherent B2B product.’

Will Sherlock, Marketing Director, Kopparberg

FAQs

Yes. We built B2B and trade sites for Funkin Cocktails and an on-trade store for Kopparberg. See Shopify B2B.

Yes. We built a custom Recharge account area for Minor Figures that cut churn by 15%, and subscribe-and-save journeys for Stocked and XOXO.

Yes. For The Ivy we built a gift card experience on Toggle’s API, sold alongside regular products in one basket.

The full range, bundles, subscriptions and the brand’s story. For XOXO we started with a customer experience strategy to find out what online customers want that a shelf cannot give them.

Shopify scales with peak traffic. We test bundles, gifting and checkout before peak, and plan launches away from it.

All FAQs